The NEUTRUM.AI

NEUTRUM

A flexible cloud system elevating your game in the planning, management and optimization of marketing and sales. Easy, explainable, ethical and pretty darn effective. A true AI-champion from Germany.

This is NEUTRUM

This is how it works

Testimonials

The Company
SaaS Applications

Our SaaS Applications

NEUTRUM requires no coding and no prompting – you just select the services that best support your decision needs along the marketing & sales value chain. Plug & play & win – just the way you need it.

Demand

Market Check

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Location

Location Profiler

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Channels

AI Targeter

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Content

Topic Navigator

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Clients

B2B Client Finder

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ROI

EVO Optimizer

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Use Cases

Use Cases

NEUTRUM is designed to empower your decision-making in the market. Hence, our services support a wide variety of use cases associated with understanding demand and efficiently marketing relevant products.

Market Analysis

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Location Analysis

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Competitive Analysis

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Trend Analysis

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Media Planning

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Positioning & Content Strategy

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Targeting

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Lead Generation

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Marketing Goals and Budget Allocation

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Marketing Controlling & Sales Controlling

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Crisis Monitoring & Agenda Surfing

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Success Stories
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Developed by

Success Stories

Turning Uncertainty into Clarity.

Real Insights, Real Impact

Transform intuition into actionable insights. NEUTRUM helps organizations uncover the true drivers of their market performance and customer behavior. From startups to established brands, our platform has helped decision-makers cut through the noise in order to achieve strategic clarity. Let these success stories inspire your next strategic move.

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Who Let the Dogs Out?

WhatzDogs wants to make life with dogs less stressful. For the successful market launch of this new app, it was important to have a clear understanding of the issues that dog owners have to deal with. NEUTRUM charts the path for content strategy, channels and timing.

The Unvarnished Truth

Media Plan automatically offers its customers full transparency about the ROI of advertising measures and uses AI to find the optimal media mix.

The Treasure Map to the Market

Berky is a leading supplier of specialty boats used to maintain dikes. Berky has seen new business opportunities in removing plastic waste from the waterways. But how do you go about entering this new market? Using Neutrum, Berky has discovered the relevant use cases and industries. It has identified typical target customers and suitable partners.

The Game Mastered

This well-known company is a leading provider of office and executive chairs. However, the greatest market growth – with attractive profit margins – has turned out to be in the gaming chair submarket. Once the available options were discovered, it was not hard to develop a good offer for gamers.

The Best Place to do Research

Our warehouses are now smarter than before. A leading conveyor technology manufacturer wants to set up an R&D center. Many factors have to come together to find the right location. Strategy consultancy Advyce & Company uses Neutrum to collect the necessary data with and identify the best location - quickly and efficiently thanks to Big Data and AI.

Sofas for Tomorrow

DOMO is an upholstered furniture manufacturer with its own production in Europe. It is important for DOMO to know what its customers will buy as far in advance as possible. DOMO uses Neutrum to find out which trends are relevant and how customer demand varies based on design, colors, equipment and point of sale location.

Missed the trends?

Continue or stop? This was the question a popular company in the health food sector was asking. The lenders used Neutrum to evaluate the company's performance relative to demand and to assess its prospects in the wider market. Bottom line: Key trends had been missed.

Market Development with AI

This company uses Neutrum to identify and develop new markets for its product offerings. Within twelve months, the company has found the right countries, industries and use cases. It has come to understand the needs and look for the right target customers. The company has succeeded in growing profitably despite a decline in its core segments.

Listening to the Youth

Aiming to give more opportunities to young people in media and politics, the foundation uses Neutrum–to be more exact, two Neutrum modules are used to determine the best media, influencers and occasions for positioning to promote generational justice.

Leads for the Specialist

From high-rise buildings to tunnels - nowadays no complex construction project is carried out without special software that performs the necessary calculations, e.g. for the required wall thickness or efficient drainage. Our customer has been a leading player in the market for years. They are well known in the industry.

From Gut-Feeling to Data-Driven

One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent NEUTRUM applications.

Finally the 360° View

Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With Neutrum, data from all channels and CRM are combined and analyzed along the entire funnel. They are evaluated with realistic benchmarks: bridging the gap between marketing and sales for optimal control.

Faster Than the Crisis

For a global chemical company, even minor incidents can trigger widespread public outrage; they can jeopardize the company's market value. We are developing a system to detect, evaluate, and proactively respond to the earliest warning signs of a potential crisis, by monitoring all relevant public communications.

Electrifying Development

This manufacturer is one of the biggest Chinese vendors in the booming electric car market. Now the company is planning to enter Western markets – with a focus on corporate fleets. The company wants to understand the trends on the customer side: for instance, what are the decisive motives for fleet managers to opt for electric cars? Which topics, channels and search terms are becoming more relevant in this context?

Dial Neutrum for Success

Vodafone is represented by its local dealers in almost every German city. It aims to support the branches in the best possible way. With our partner marcapo, we have provided Vodafone a system that automatically analyzes sales locations and delivers the best marketing and sales strategy.

Data-Driven Comeback

A TV furniture manufacturer was dealing with many challenges. The restructuring consultants used Neutrum to identify promising new market niches based on the latest market data. With a radically new focus on high-potential products and a partial reorientation of customer target groups, the company's future has been secured.

Cheers to Success

Many liquors are consumed in bars, clubs and festivals. The Corona lockdown threatened the sales and by extension, the product brands. So what do you do? Lead agency Drehmoment relies on Neutrum and finds the best venues where the drinks are consumed, and the best media to keep the brand on the minds of the consumers.

Attack the Competition with Precision

A manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment–what strategies they pursue, which channels they use, and what budgets they operate with. Neutrum helps the manufacturer achieve rapid success with the right tools.

Additional Sales in the Millions

Rapid growth makes it hard to keep track of which franchisees are conducting their marketing campaigns through which channels, and with what success. With Neutrum, headquarters, partners and agencies maintain an overview and identify potential opportunities in real time. The result: Millions in additional sales revenue in the first year alone.

Added Value for Members

Organizing events is an important part of member acquisition for associations – and a great source of revenue. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BMÖ). They use Neutrum to find out interest in different topics and the optimal marketing mix for their events.

Demand

Market Check

Location

Location Profiler

Channels

AI Targeter

Content

Topic Navigator

Clients

B2B Client Finder

ROI

EVO Optimizer

Market Analysis

Location Analysis

Competitive Analysis

Trend Analysis

Media Planning

Positioning & Content Strategy

Targeting

Lead Generation

Marketing Goals and Budget Allocation

Marketing Controlling & Sales Controlling

Crisis Monitoring & Agenda Surfing