Success Stories
Turning Uncertainty into Clarity.
Real Insights, Real Impact
Turn intuition into precision. NEUTRUM empowers organizations to uncover what truly drives their market, their customers, and their success. From startups to established brands, our tool has helped decision-makers cut through noise and complexity to achieve strategic clarity.
Let these success stories inspire your next big move.
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WhatzDogs wants to make life with dogs less stressful. For the successful market launch of the new app, it is important to find out what issues dog owners are concerned about in which situations, where they go for advice and how and when it is best to reach them. Hase & Igel’s tools show the way for content strategy, channels and timing.
Media Plan automatically offers its customers full transparency about the ROI of advertising measures and uses AI to find the optimal media mix.
Berky, a leading supplier of specialty boats used to maintain dikes, sees new business opportunities in removing plastic waste from waterways. But how should the new market be conquered? Using Hase & Igel solutions, Berky discovers the relevant use cases and industries and identifies typical target customers and suitable partners.
The well-known company is very strong in office chairs and executive chairs. However, the greatest market growth – with particularly attractive margins – is in the gaming chair submarket. With the options available to the company, it’s not too difficult, in principle, to develop a good offering for gamers.
Our warehouses are also becoming intelligent. A leading conveyor technology manufacturer therefore wants to set up an R&D center. Many factors have to come together to find the right location. Strategy consultancy Advyce & Company collects the necessary data via its partners at HASE & IGEL and identifies the optimal location – quickly and efficiently thanks to big data and AI.
As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand develops per design, colors and equipment per sales location.
Continue or stop? This was the question a popular company in the healthy nutrition sector had to ask itself. The lenders used analyses from Hare & Tortoise to evaluate the company’s performance relative to demand and the industry and to assess its prospects. The bottom line: Key trends were missed.
With Hase & Igel’s analysis tools, the industrial company identifies and develops new markets for its product range. Within twelve months, it finds the right countries, industries and use cases, understands the needs and scouts attractive target customers. In this way, we succeeded in growing profitably despite declines in our core segments.
In order to give more space to the interests of young people in media and politics, the foundation uses two applications from Hase & Igel, which use communication in journalistic and social media to determine the optimal media, influencers, occasions and times for positioning on the topic of generational justice.
From high-rise buildings to tunnels – no complex construction project is carried out anymore without special software that performs the necessary calculations, e.g. for the required wall thickness or efficient drainage. Our customer has been an established player in the market for years and is known to all major companies in the industry.
Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With Hase & Igel’s AI solution, data from all channels and CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: bridging the gap between marketing and sales for optimal control.
For a global chemical company, even minor incidents can trigger widespread public outrage, jeopardizing the company’s value. Hare & Igel is developing a system to detect, evaluate, and proactively respond to the earliest warning signs of a potential crisis through constant monitoring of public communications.
In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context.
Vodafone is represented by its local dealers in almost every city – and wants to support them as a brand in the best possible way. With marcapo and HASE & IGEL, the company has found a system that automatically analyzes the locations and delivers the optimal marketing and sales mix.
A TV furniture manufacturer has fallen into crisis. The restructuring consultancy uses tools from Hase & Igel to identify promising niches in the market based on market and competitor data. With a radical focus on high-potential products and a partial reorientation of customer target groups, the company’s future is secured.
One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent NEUTRUM applications.
Many liquors are drunk especially in bars, clubs and festivals. This one, too. Corona lockdowns thus threaten sales and brand. What to do? Lead agency Drehmoment relies on solutions from Hase & Igel – and finds those drinking occasions, recipes and media for the brand that keep it in the hearts and throats of consumers.
To achieve rapid success, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, which channels they are present in, and what budgets they operate with. Hase & Igel helps them attack with the right tools.
Rapid growth makes it difficult to keep track of which franchisees are marketing where, through which channels, and with what success. With Hase & Igel’s AI system, headquarters, partners, and agencies maintain an overview and identify potential opportunities in real time. The result: millions in additional sales in the first year alone.
The event business is an important pillar for member acquisition for associations – and a good source of income. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BMÖ). With Hase & Igel, it proactively determines topic interest and the optimal marketing mix for its events.
To be successful as a film production company, you also need to establish yourself as a partner to the lead agencies. With the Hase & Igel system, the AI-supported success drivers of existing clients are analyzed and digital twins are created, which serve as the basis for identifying potential new clients – a perfect tool for sales.
Identifying the truly relevant health topics from thousands of possible topics – and presenting them at the right time and in the right format to generate maximum resonance. This is what Galenica achieves with NEUTRUM.AI!
With NEUTRUM, the international electronics wholesale group Avnet has a unified view of all its channels and campaigns – globally and with a highly differentiated approach. This means the ROI is always clear and can be optimized with AI support.
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