A leading manufacturer of document management systems plans to enter the highly competitive contract management software market with a new solution. The company wants to understand exactly how its competitors, some of them significantly larger, operate in the market before entering the market: what strategies they pursue, which channels they use, and what budgets they operate with. The goal is to enter the market with a precise product-market fit and with the right marketing and sales tools.
Neutrum AI Targeter collects the data and evaluates market demand for competitors’ solutions and their development. This includes an analysis of the search, click, and media usage behavior of potential customers in relation to these competitors. Furthermore, Neutrum AI Targeter analyzes where the competitors are active–in which media, differentiated between “earned” and “paid”, at which events and in which content contexts, how strongly they activate their target groups, and what budgets they allocate. For promising advertising media, scenarios are calculated to determine variations based on investments and to find out which budgets make the most sense. This way there will be no need to engage in unnecessary bidding wars with the competition.
With Neutrum AI Targeter, the software manufacturer gains transparency into its competitors’ strengths, strategies and success factors, even before entering the market. They know exactly which channels are most promising and at what cost-benefit ratio. This creates a solid foundation for a customized, highly cost-effective market entry campaign.
German 
