In 90 seconds
NEUTRUM is your reliable AI Navigator to focus Marketing & Sales on what really works. Predict, prioritize & optimize with
"At A. Vogel we see marketing as a strategic growth driver, not just as a cost factor – with a clear sales focus and measurable impact. With NEUTRUM we make the decisive step: from assumptions and silo-perspectives to data-driven investment decisions for sustainable, holistic growth."
Head of International Markets | A. Vogel
"NEUTRUM is the 'Big Bang' for our marketing, having empowered us to replace gut-feeling with evidence, significantly increase efficienty and grow our sales by a double-digit percentage."
Regional Marketing Manager | HUK Coburg
With NEUTRUM, we’re taking local branding to a new level, letting every local retailer benefit from AI and data capabilities that were previously only available to the biggest players in the advertising market.
Managing Partner
The TOPIC NAVIGATOR allows us to identify sweet spots for our customer to better position them.
Managing Director
The TOPIC NAVIGATOR helped us enormously to map and prioritize the relevant use cases and industries as well as typical target customers and partners. This allowed us to develop our business model and sales in a targeted way.
Managing Director
Evaluating the behavior of all prospects and competitors brings significantly more precision and certainty than surveying samples and buying general industry studies. An excellent basis for precisely tailored media strategies.
Managing Director
With Hase & Igel applications, successful market entry is not left to chance. With Big Data based contextual targeting, we can ensure that the appropriate users are optimally activated in all channels, even without cookies – relevance and timing and good, targeted advice are the key.
Managing Director
Data is always better than guessing – and the near-real-time view gives us a different ability to act than pure surveys. With the continuous input from HASE & IGEL, we have made our communication process much more powerful.
Managing Director
If you want to rely on real market intelligence, Hase & Igel is the right place for you.
Managing Director
Great support from the experts at Hase & Igel. Top-notch both personally and professionally! In a very pleasant interaction, we received fascinating input from which we were able to derive appropriate measures. Highly recommended!
Managing Director
Artificial intelligence can handle a large portion of typical desktop research and data analysis tasks faster and more efficiently than humans. This not only gives us access to a broader data pool, but also allows us to focus human expertise even more on those tasks where the expertise, intuition, and creativity of experts can add the greatest value.
Head of Corporate Finance and Partner
The go-to platform for anyone looking for true market intelligence.
CEO
Taking into account all of the digital behaviour of our target audiences and our competitors gives us most more precision and certainty than classical market research. An amazing basis for laser-focused strategies.
CEO
NEUTRUM’s AI can automate research & data analysis delivering results faster and more efficiently than humans. This gives us a better basis for decisions and helps us focus human work on highest value creation.
Head of Corporate Finance
The very best Germany has to offer when it comes to Big Data Analytics!
CEO
Elevates branding to a new level by democratizing top-notch AI and Big Data capabilities.
Managing Director
World class service that brought us to a new level in the area of marketing!
Advisory Board Member
Revolutionizes the market for data-driven solutions and opens up new trend research possibilities for all industries.
German Stevie Awards 2023
Helped us enormously to identify and prioritize use cases, industries and clients, advancing our business model and sales strategy.
CEO
With the NEUTRUM applications, successful market cultivation is not left to chance anymore.
CEO
Bridging our marketing and sales data across all channels with EVO was a game changer for us, creating the basis for efficient, data-driven management!
E-Commerce Manager
NEUTRUM sets a benchmark in AI ethics and innovation, achieving remarkable growth and industry acclaim. The commitment to transparency and accountability in AI solutions is commendable.
International Business Awards 2024
Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses
No mandatory subscription – maximum flexibility for your business
Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts
All your data & results belong to you and can be downloaded anytime. We never share them with anyone.
Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is.
HASE & IGEL (Hare & Hedgehog, after a German fairytale about smart decision-making) is the force behind NEUTRUM. Started in 2018, the company has gained international renown with multiple awards, intensive media coverage and prestigious clients such as Sparkassen Finance Group, Schaeffler and Vodafone.
Headquartered in Oldenburg (North Germany) with satellites near Munich and Zurich, the multi-disciplinary team brings together developers, data scientists, industrial engineers and business, marketing & sales experts.
HASE & IGEL believes in accountable, explainable AI, honesty, integrity and the liberating power data-driven insights can have for democracies and free markets.
German