An association often aims to be a strong public voice for its membership, so it can help shape the on-going dialogue in a given industry. How do you find out the topics of greatest interest to the membership? How do you identify the best opportunities to break through the avalanche of constant communication? Surveys conducted among the membership can answer the first question – but only at long intervals and with considerable effort. The second question, on the other hand, has often been a combination of gut feeling and “trial & error”. AIKA aims to increase its campaign effectiveness with a smart automated solution.
AIKA uses Neutrum AI Targeter along with the Innovation Monitor Plugin. The algorithms continuously collect all public posts and reactions related to topics affecting certain agencies and associations, via a media monitoring solution that is accessed via an API (Application Programming Interface). The algorithms analyze the patterns, the relations of different posts to different topics, how well people react in the relevant environment, how it changes over time and how well the competition is doing. This all makes it possible to effectively monitor what factors matter most in the industry. The system also recognizes the most important aspects and the best opportunities to post one’s own content. Using send-time optimization, Neutrum AI Targeter shows the best medium for a given topic and the time for the best impact, in order to achieve as much reach or as many reactions as possible.
AIKA can now identify winning topics faster and more precisely, to recognize the best opportunities for communications. The advertising agency can rely on this radar for its choice of topic, format and timing, and thus significantly increase the visibility and response rate for AIKA in the desired spectrum of topics.
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