A leading mechanical engineering company in the field of logistics wants to significantly expand the area of “networked machines and software” and establish a R&D center for this purpose within the EU. Finding the right location is hard: there should be enough engineers and developers available on the labor market; good universities in the vicinity should provide a pipeline for more skilled engineers. At the same time the costs for land, rents and salaries should remain within acceptable limits. And fewer competitors should vie for local talent. Moreover, a younger demographic, positive migration and excellent transport connections are all important factors. The company trusts the strategy consultancy Advyce & Company with the task of determining the best possible locations and the best recommendation.
Advyce & Company relies on Neutrum Location Profiler to check and prioritize all relevant criteria for locations that are under consideration–in close consultation with the customers. The system automatically collects all necessary data from various sources, merges it with the help of AI and evaluates it accordingly. What matters most is the overall economic and cost data, infrastructure data, population and labor market data, as well as the knowledge of how the competition is doing – this is precisely the 360-degree view for which the system was developed.
Three locations in Southern Europe have been finally shortlisted. Based on the analyses with Neutrum Location Profiler, Advyce & Company can recommend a clear favorite to the client company – on the basis of sound data, the specific client criteria and in a manner that is 100% explainable. The process is actually very time-consuming in terms of data collection, integration and analysis. The entire process could be completed in a few days, with significantly fewer resources than before.
German 