NEUTRUM
Developed by
Hase und Igel
Hase und Igel

NEUTRUM AI Targeter

Gain Foresight. 

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Stevie
Best new product or service – content – sales & marketing intelligence solution
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AI Targeter

Product Market Fit - Be at the Right Place at the Right Time:

Let Neutrum AI TARGETER show you how to present your offering to your customer prospects at the right time and place. And we’ll do that without using browser cookies. Let Neutrum AI TARGETER provide insights into what your competition is doing – and how well they are doing. Build a strong data foundation. Leverage behavioral data from all your important sources – and be 100% GDPR compliant. Let Neutrum AI TARGETER meet your goals. Use Neutrum AI TARGETER to develop your strategy with best recommendations for your marketing decisions on a pay-as-you-go basis or with a recurring license.
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Adaptability is more important than ever in times of crisis. Instead of just measuring performance, you should uncover what factors are influencing your success – and always keep those in mind to react quickly to changes.

Tobi, development and data science

AI Targeter

Your Advantages by using NEUTRUM AI Targeter

  • The most important online market sources Big Data have been brought together: Search Analytics, Media Monitoring, Competition and Advertising Analyses – See the Forest Through the Trees!
  • Answers your big questions: Which product? Where? When? How much budget?
  • Keeps an eye on your competitors and new market developments with AI.
  • Delivers results very quickly and updates them continuously in streaming mode.
  • Reliable forecasts through AI-supported analysis of the behavior of a large number of market participants.
  • Precisely tailored to your topics and needs. Option to use on a pay-as-you-go basis or with a recurring license.

This is What The NEUTRUM AI Targeter Shows You

NEUTRUM AI TARGETER
  • Distribution of demand across freely definable products, topics and regions – including forecast of further development
  • Optimal campaign and targeting periods per product and channel – from seasonal trends to the perfect weekday/time of day combination
  • Evaluation of all online, social and print media per product/topic: reach and response potential, best channels, strongest opinion leaders
  • Website visits of your competitors and their origin according to countries and channels
  • Online advertising spendings of your competitors (standard: SEA, other channels optional)
  • Cost-benefit modeling for the most important advertising channels: at a glance to the optimal budget
  • With the Innovation Monitor plugin AI-supported selection of the most important industry news, innovations or competitive activities incl. Entity analyses (who, what, where – also for details e.g. which battery size, which school type etc.)

Success Stories

fortnite

The Game Mastered

This well-known company is a leading provider of office and executive chairs. However, the greatest market growth – with attractive profit margins – has turned out to be in the gaming chair submarket. Once the available options were discovered, it was not hard to develop a good offer for gamers.
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Listening to the Youth

Attack the Competition with Precision

A manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment–what strategies they pursue, which channels they use, and what budgets they operate with. Neutrum helps the manufacturer achieve rapid success with the right tools.
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NGO identifiziert Medien, Influencer und Zeiten für mehr Impact

Listening to the Youth

Aiming to give more opportunities to young people in media and politics, the foundation uses Neutrum–to be more exact, two Neutrum modules are used to determine the best media, influencers and occasions for positioning to promote generational justice.
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Data-Driven Comeback

Data-Driven Comeback

A TV furniture manufacturer was dealing with many challenges. The restructuring consultants used Neutrum to identify promising new market niches based on the latest market data. With a radically new focus on high-potential products and a partial reorientation of customer target groups, the company's future has been secured.
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Mehrwert für Mitglieder

Added Value for Members

Organizing events is an important part of member acquisition for associations – and a great source of revenue. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BMÖ). They use Neutrum to find out interest in different topics and the optimal marketing mix for their events.
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bulgaria

Faster Than the Crisis

For a global chemical company, even minor incidents can trigger widespread public outrage; they can jeopardize the company's market value. We are developing a system to detect, evaluate, and proactively respond to the earliest warning signs of a potential crisis, by monitoring all relevant public communications.
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CASE STUDY

Missed the trends?

Continue or stop? This was the question a popular company in the health food sector was asking. The lenders used Neutrum to evaluate the company's performance relative to demand and to assess its prospects in the wider market. Bottom line: Key trends had been missed.
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Who Let the Dogs Out?

Who Let the Dogs Out?

WhatzDogs wants to make life with dogs less stressful. For the successful market launch of this new app, it was important to have a clear understanding of the issues that dog owners have to deal with. NEUTRUM charts the path for content strategy, channels and timing.
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SUCCESS STORY

Market Development with AI

This company uses Neutrum to identify and develop new markets for its product offerings. Within twelve months, the company has found the right countries, industries and use cases. It has come to understand the needs and look for the right target customers. The company has succeeded in growing profitably despite a decline in its core segments.
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Electrifying Development

Electrifying Development

This manufacturer is one of the biggest Chinese vendors in the booming electric car market. Now the company is planning to enter Western markets – with a focus on corporate fleets. The company wants to understand the trends on the customer side: for instance, what are the decisive motives for fleet managers to opt for electric cars? Which topics, channels and search terms are becoming more relevant in this context?
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From Gut-Feeling to Data-Driven

From Gut-Feeling to Data-Driven

One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent NEUTRUM applications.
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This is How You Can Use NEUTRUM AI Targeter

  • In an initial scoping we set up your topics, products and channels for you.
  • After a short setup time, you will receive your AI TARGETER ready to use: with all data connections already set up and the data imported.
  • Explore the results, filter by product/topic, region, channel, select targets for modeling (e.g. contacts versus clicks).
  • For each analysis you will see explanatory texts and tooltips in the tool to help with interpretation
  • All graphics, analyses and raw data can be exported with 1 click
  • In streaming mode (license instead of pay-as-you-go) the AI TARGETER updates itself automatically in selectable time intervals (from 15 minutes to monthly).
  • In streaming mode you optionally receive alerts about the most important developments.
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AI Targeter
AI Targeter

Use Cases

Content Marketing

Using the right topics to achieve the right positioning:

I am most relevant when I can address real needs in the right context and in a clear tangible way. We show you

  • how your target group perceives the market
  • how their topics are connected and which contexts activate them
  • where your competitive positioning opportunities lie
  • which use cases are in demand with which expectation

Use Case in Detail

Competitive Analysis

Know the strengths and weaknesses of competitors:
If you analyze your opponent correctly before the match, you are more likely to win. Thanks to Big Data & AI, you can determine with our solutions

  • strengths and weaknesses of your competitors
  • quantitative (figures, data, facts) and
  • qualitative (perception, position, arguments) aspects
  • with which budgets and through which channels your competitors attract prospects
Use Case in Detail

Media Planning

On the right channel at the right time:
Communication only works if it is perceived in the right environment. Our combination of big data analytics and AI gives you

  • near-real-time behavioral data from relevant product contexts
  • a neutral evaluation independent of the marketers
  • a cross-channel view with media mix modeling
  • a content channel matrix with the optimal points in time

Use Case in Detail

Targeting

Hit the bull’s eye without cookies:

Personas and socio-demographics are of little use for effective targeting. Our contextual, semantic targeting

  • uses anonymous behavioral data of many people to determine via AI where and when you will encounter the highest interest
  • reduces wastage through channel time optimization
  • gets along without cookies
  • does not collect sensitive data
Use Case in Detail

And the Contract? The Costs?

We’ll set up an instance of Neutrum AI Targeter for you according to your requirements and then hand it over for use in self-service mode.

1 Scoping Call

Book your free scoping call HERE including access to a demo instance.

Start with Registration

2 Individual Offer

We’ll make you an individual offer. It will be transparent and modular, based on these factors:  

  • How many countries/markets?
  • How many products/topics?
  • Which AI Targeter modules e.g. competitive analysis, advertising media analysis, innovation monitor?
  • Will it be a pay-as-you-go access or an up-to-date stream with a recurring license?

3 Setup

If you decide to order based on offer & demo, we will set up your products, markets, competitors and advertising media, connect the data and hand over your personal AI TARGETER after a few days to a maximum of a few weeks (depending on complexity).

4 Training

You receive training for all users via web meeting (documentation and instructions are stored in the system anyway) and start working with the tool. Of course we are always available for questions and support.

5 Change Requests

Do you want special developments or changes during operation? We are happy to implement change requests quickly and according to a very transparent pricing.

Frequently
Asked
Questions

about AI Targeter
  • What kind of data does the Neutrum AI TARGETER use?

    The AI TARGETER combines analyses of search behavior at Google with monitoring of websites, journalistic and social media, data from traffic estimators (which anonymously log users’ surfing behavior), evaluations of digital advertising placements and planning data from advertising booking systems.

  • How up-to-date is the data I get displayed?

    That depends on the data source. Media data, with which we show you at what times you are best on which channels with which topics/products – or where there is important news – can be updated every 15 minutes at the most. Data on competitors’ advertising behavior can be updated from monthly to daily, depending on the level of expansion (= costs). Data on competitors’ website visitors and your customers’ search behavior is available on a monthly basis.

  • Does the Neutrum AI TARGETER also work for B2B markets? Is there enough data there?

    Absolutely. AI TARGETER has been used by B2B companies about as much as B2C companies. From specialty software to fleet solutions and research services to enduser apps, theme parks and upholstered furniture, it has already been able to help companies reach their customers more efficiently. Because we have access to a very broad database by using behavioral data from almost all market participants, there is hardly a market that is too small or too pointed. If we see this risk, we already point it out in the scoping meeting and do a pre-test.

  • Why did I have to manually gather something like this from five different systems so far – why hasn’t someone merged all this different data long ago?

    Well, most of the tools are made by specialists for specialists in the top niches – e.g. the SEO people only think about the SEO people. We take a holistic view of data and marketing. Must have something to do with how we are on it.

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