NEUTRUM
Developed by
Hase und Igel
Hase und Igel

Media Planning

Right Time, Right Channel

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Trusted by over 200 clients in 9 countries, among them
vodafone
Schaeffler
Haspa
Galenica
stihl
Avnet
Isotec
media plan
marcapo
Stadtsparkasse Düsseldorf
bright data partner
Currenta
Advyce
Generationenstiftung
Gasline
Steinel
Drehmoment
SWB
AIKA
whatzdogs
Zentrum für digitale Innovationen Niedersachsen
Famo
BMÖ
Berky
Hüffermann
ifvoe
enormedia
ivh
Kreatives Unternehmertum
itea

Your Guide to the Optimal Media, Influencers & Timing

You got great products and messages – NEUTRUM shows you when & where they get the most traction. Our Explainable AI helps you automatically find the best combination of channels and timing for your target – and the opinion-shapers that help you get there. Optimizing timing alone boosts your activation by 250% on average.

Cookie opt-out. Ad Fraud. AI Slop. And questionable data from the publishers. Your media planning deserves better. The combination of Big Data Analytics and AI lets you measure independently how people actually get their information on the Web and where & when to best reach them. Optimize content-channel-fit, timing and influencer/PR outreach based on verifiable data and transparent, explainable models.

What does Media Planning do for me?

  • Identify in advance which channels promise maximum impact and efficiency for your specific products and messages.
  • Find journalists and influencers that really move the needle.
  • Discover the best timing for publishing or advertising on each channel.
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How you determine when, how, and where to optimally reach your target audiences in less than a week, starting at 5.200 NEUTRUM Credits (max. 3.500 Euro)

What happens on day 1:

  • You familiarize yourself with the system (our onboarding team is happy to help).
  • You define and set up your products, topics, and areas – with the friendly support of our AI.
  • Through our guided process, you set up your desired target group and targeting analysis in just a few clicks and put the algorithms to work.

What happens on day 2-4:

  • NEUTRUM collects all relevant Google searches and content for you from digital journalistic media, social media, review platforms, websites, etc., and analyzes where and how your target audience gathers information.
  • Our language model deciphers the contextual relationships and creates a relevance map of what drives your target audience, what matters to them in each context, and the different camps or segments that exist.
  • Meanwhile, our quantitative modeling engine determines, for each topic and context, which channels, which actors (journalists, influencers, companies), and what timing offer the best chances of success.

What happens on day 4 at the latest:

  • You’re ready to get started — you know exactly:
    1.) Which topics and aspects resonate most strongly with your target audience and when they become relevant.
    2.) Which channels and opinion leaders will help you reach them most effectively, and at what times.

What are the next steps with NEUTRUM:

  • Connect your own channels and let NEUTRUM continuously evaluate the effectiveness and efficiency of your marketing mix. NEUTRUM actively shows you how to maximize your ROI.

NEUTRUM puts you in control.

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14-day free trial

Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses

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Maximum Freedom

No mandatory subscription – maximum flexibility for your business

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Easy Credit System

Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts

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Control & Transparency

All your data & results belong to you and can be downloaded anytime. We never share them with anyone.

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100% Explainability

Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is. 

Try it for free – with real data!

Success Stories

NGO identifiziert Medien, Influencer und Zeiten für mehr Impact

Listening to the Youth

Aiming to give more opportunities to young people in media and politics, the foundation uses Neutrum–to be more exact, two Neutrum modules are used to determine the best media, influencers and occasions for positioning to promote generational justice.
Read this Story
Who Let the Dogs Out?

Who Let the Dogs Out?

WhatzDogs wants to make life with dogs less stressful. For the successful market launch of this new app, it was important to have a clear understanding of the issues that dog owners have to deal with. NEUTRUM charts the path for content strategy, channels and timing.
Read this Story
Portrait of salesman helping to people to buy a new digital device in tech shop

Dial Neutrum for Success

Vodafone is represented by its local dealers in almost every German city. It aims to support the branches in the best possible way. With our partner marcapo, we have provided Vodafone a system that automatically analyzes sales locations and delivers the best marketing and sales strategy.
Read this Story
From Gut-Feeling to Data-Driven

From Gut-Feeling to Data-Driven

One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent NEUTRUM applications.
Read this Story

Media Planning

à la NEUTRUM – that's how we do it …

  • We don’t rely on the usual combination of publisher data and surveys – instead, we measure information behavior across the whole relevant market and provide you with independent, verifiable data.
  • The “data pots” we tap into include, for example, searches, media articles (incl. social), websites, advertisements placed and job ads, user flows on the web and in physical space – but also structural data, e.g. on population, economy and infrastructure.
  • Because we study actual behavior, we make transparent what people really do and what they respond to. This often differs from what emerges from interviews or panels
  • Based on this data and patterns, our system shows you directly which media mix at which times will best help you achieve your goal.
  • Our AI is not all pre-trained on some generic datasets (like Wikipedia) but gathers data for your specific questions and your specific products & markets in real-time, learning from it to deliver you concrete, hallucination-free answers to your business questions. Therefore, it may take some seconds, minutes or even days to reply – but it gives you explainable facts, predictions & recommendations you can truly rely on.
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Testimonials

Here’s what people say about us.

Evaluating the behavior of all prospects and competitors brings significantly more precision and certainty than surveying samples and buying general industry studies. An excellent basis for precisely tailored media strategies.

Jan Janssen, Managing Director Enormedia

With the NEUTRUM applications, successful market cultivation is not left to chance anymore.

Prof. Hansjörg Zimmermann, CEO, WhatzLife

Data is always better than guessing – and the near-real-time view gives us a different ability to act than pure surveys. With the continuous input from HASE & IGEL, we have made our communication process much more powerful.

Kerstin Treichel, Managing Director AIKA

Revolutionizes the market for data-driven solutions and opens up new trend research possibilities for all industries.

Jury Verdict, German Stevie Awards 2023

Frequently
Asked
Questions

  • Isn’t that just for performance marketing?

    Not at all! With our system you can include all your advertising media – from display to large-scale, from search engine to mailshot, from radio to podcast. We would be happy to show you real case studies – arrange a meeting to get to know us!

  • Do I have to bring my own historical data?

    Even with our system, you will always get the best results if you already have your own experience to feed into it. But unlike most other systems, this is not a necessary prerequisite with us: even for channels or products that you have not yet advertised, our solutions with high model quality lead you to media planning that optimizes for the expected effect and not just for contacts, clicks and the like. Not least because our system also learns from your competition.

  • How far can I bring in my own targeting and attribution models?

    Attribution models can be customized in our solutions – so we can build on your existing standards together.
    When it comes to targeting and target group segmentation, however, you’ll have to make a change with us in that we target and evaluate purely contextually – in other words, according to behavior, not socio-demographics. Sounds exotic? Works great – let’s just chat! Arrange a meeting to get to know each other!

  • Is media planning a consulting project for you or can I do it myself with your tools?

    Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. Basically you should expect a five-digit amount, in rare (less complex) cases it can be four digit. The drivers for costs are:

    • How many and which advertising media do you want to analyze?

    • What data do you already feed in yourself and what new data do you want to collect via our tools?

    • How complex is your setup of products, campaigns, regions, etc., according to which your media planning should be differentiated?

    • Do you operate the tools yourself, or should we do it for you and upload the results directly?

    These are the questions we will clarify with you in a free initial consultation. Arrange it now!

NEUTRUM

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About Neutrum

Media Planning
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