NEUTRUM
Developed by
Hase und Igel
Hase und Igel

Location Analysis

Location! Location! Location!

Book an intro call
Trusted by over 200 clients in 9 countries, among them
vodafone
Schaeffler
Haspa
Galenica
stihl
Avnet
Isotec
media plan
marcapo
Stadtsparkasse Düsseldorf
bright data partner
Currenta
Advyce
Generationenstiftung
Gasline
Steinel
Drehmoment
SWB
AIKA
whatzdogs
Zentrum für digitale Innovationen Niedersachsen
Famo
BMÖ
Berky
Hüffermann
ifvoe
enormedia
ivh
Kreatives Unternehmertum
itea

Make The Most of Your Region

Setting fair sales targets for your field sales force and retail partners feels like running the gauntlet? Choosing new locations like playing the lottery? Our Explainable AI brings you to the next level: let NEUTRUM empirically determine your local potentials and set realistic expectations. 99% faster than conventional methods.

The two biggest challenges in location analysis: Getting all the data – e.g. local demand, population structure, tax rates, rent, driving times and competitor density – and drawing the right conclusions from it to produce recommendations, not just spreadsheets. NEUTRUM comes with all the data you’ll need without requiring a data scientist or a GIS expert as our algorithms score locations and compute targets based on your individual criteria. It only takes a few clicks to find the best location and to evluate the potential of your current POS or local partners.

What does Location Analysis do for me?

  • Automated, detailed information on, and scoring of, locations (e.g. for stores, offices, logistics centres).
  • AI models reveal which location factors really drive your revenue.
  • Let the algorithms set realistic sales targets for local POS or retail partners.
Sign up for free trial

How you identify regional sales potential and measure its full potential in less than a week, starting at 500 NEUTRUM Credits (max. 500 Euro)

What happens on day 1:

  • You familiarize yourself with the system (our onboarding team is happy to help).
  • You define and input your products, topics, and regions – with the support of our AI.
  • You connect your CRM system in just a few clicks or upload an export of your sales by region to our 100% German cloud.
  • You define which measurable factors make a region attractive for you (e.g. high purchasing power, high density of single-family homes, young population, low competition) – or let our AI determine this empirically for you.

What happens on day 1-3:

  • By day 3 at the latest (depending on how many regions and criteria you selected), you receive a push notification: your analyses are ready.
  • For all your regions, you get a clear, interactive map view showing both the potential based on your defined criteria and local online demand for your products and services, as well as how effectively you are capturing that demand with your current activities and local partners — including an evaluation of realistic catchment areas to assess coverage.

Optional: What happens on day 5

  • If you selected the option for custom AI models trained specifically on your business to identify success drivers, these models are now available in your instance — allowing you to forecast sales for every region (including those where you are not yet active) and to calculate realistic targets for each sales territory or local partner.

What are the next steps with NEUTRUM:

  • Analyze your competitors with NEUTRUM and identify regional opportunities to win market share.
  • Let NEUTRUM find new target customers in regions where you are not yet fully leveraging your potential.
  • Continuously and automatically evaluate the effectiveness and efficiency of your marketing and sales with NEUTRUM — including optimization recommendations.

NEUTRUM puts you in control.

tage demo icon

14-day free trial

Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses

montl kuendigung icon

Maximum Freedom

No mandatory subscription – maximum flexibility for your business

flexible credits icon

Easy Credit System

Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts

transparenz icon

Control & Transparency

All your data & results belong to you and can be downloaded anytime. We never share them with anyone.

explainable icon

100% Explainability

Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is. 

Try it for free – with real data!

Success Stories

Portrait of salesman helping to people to buy a new digital device in tech shop

Dial Neutrum for Success

Vodafone is represented by its local dealers in almost every German city. It aims to support the branches in the best possible way. With our partner marcapo, we have provided Vodafone a system that automatically analyzes sales locations and delivers the best marketing and sales strategy.
Read this Story
high level rack

The Best Place to do Research

Our warehouses are now smarter than before. A leading conveyor technology manufacturer wants to set up an R&D center. Many factors have to come together to find the right location. Strategy consultancy Advyce & Company uses Neutrum to collect the necessary data with and identify the best location - quickly and efficiently thanks to Big Data and AI.
Read this Story
use case marketing goals

Additional Sales in the Millions

Rapid growth makes it hard to keep track of which franchisees are conducting their marketing campaigns through which channels, and with what success. With Neutrum, headquarters, partners and agencies maintain an overview and identify potential opportunities in real time. The result: Millions in additional sales revenue in the first year alone.
Read this Story
DOMO

Sofas for Tomorrow

DOMO is an upholstered furniture manufacturer with its own production in Europe. It is important for DOMO to know what its customers will buy as far in advance as possible. DOMO uses Neutrum to find out which trends are relevant and how customer demand varies based on design, colors, equipment and point of sale location.
Read this Story

Location Analysis

à la NEUTRUM – that's how we do it …

  • We bring together all the factors that influence your location quality: from population to infrastructure to cost levels, from labor market to demand to competition, from transport links to climate and soft factors.
  • All relevant data and sources are available in the system from the outset, always up to date, and live.
  • You have full control: Choose presets (e.g. “store”, “R&D location”, “office location”) or fine-tune yourself which factors you want to take into account.
  • If you onboard your sales (or recruiting, cost etc.) data, our AI can automatically determine what makes a location great for your business and scout & score locations accordingly.
  • Thanks to Explainable AI, you can understand – and demonstrate to others – how a location recommendation or assessment of local potential was made.
  • Get your results directly within a few minutes; and that includes automatic explanatory texts and attractive graphics.
Book an intro call

Testimonials

Here’s what people say about us.

Artificial intelligence can handle a large portion of typical desktop research and data analysis tasks faster and more efficiently than humans. This not only gives us access to a broader data pool, but also allows us to focus human expertise even more on those tasks where the expertise, intuition, and creativity of experts can add the greatest value.

Marc Boscheinen, Head of Corporate Finance and Partner, ADVYCE

Elevates branding to a new level by democratizing top-notch AI and Big Data capabilities.

Thomas Ötinger, Managing Director, marcapo

NEUTRUM sets a benchmark in AI ethics and innovation, achieving remarkable growth and industry acclaim. The commitment to transparency and accountability in AI solutions is commendable.

Jury Verdict, International Business Awards 2024

The very best Germany has to offer when it comes to Big Data Analytics!

Prof. Dr. Stephan Buchhester, CEO, Institute for Behavioral Economics

Frequently
Asked
Questions

  • How does this approach differ from other location analyses?

    You immediately receive in-depth and differentiated analyses based on all location-relevant data (instead of, for example, just geo-data or just market data), tailored to your personal criteria and without the need for any programming or GIS knowledge.

  • What kind of data do you include?

    The Location Profiler includes data from statistical offices (local, regional, and national), geodatabases and map services, corporate databases, weather data, and Google searches. Additional data, such as building structure, soil moisture, vehicle registrations, etc., can be added at any time.

  • How quickly can I expect results?

    The speed of the analysis depends on various factors, including the number of locations analyzed. However, in most cases, you can expect results within a few minutes.

  • What are typical use cases?

    On the one hand, there's the decision for new locations—e.g., opening the next branch, choosing a new franchisee, establishing offices, production facilities, or warehouses. On the other hand, there's the evaluation of existing locations: Where should I locate a new location? Where should I hold an event? What are realistic sales expectations for my product at this location?

  • Do you offer support with implementation and usage?

    Absolutely. We offer comprehensive support and resources to ensure you get the most out of NEUTRUM Location Profiler , including technical assistance with setting up and using the tool.

  • How much does a location analysis cost me?

    That depends on how many locations you want to examine and which package you choose. With the pay-as-you-go model, you pay a three-digit sum per location (which decreases with more locations). If you choose our license model, you receive a (largely) flat rate for your annual fee, meaning that an additional location costs you practically nothing.

NEUTRUM

Get Neutrum

About Neutrum

Location Analysis
de_DEGerman
de_DEGerman
Request a demo