NEUTRUM
Developed by
Hase und Igel
Hase und Igel

Lead Generation

Your AI Sales Assistant

Book an intro call
Trusted by over 200 clients in 9 countries, among them
vodafone
Schaeffler
Haspa
Galenica
stihl
Avnet
Isotec
media plan
marcapo
Stadtsparkasse Düsseldorf
bright data partner
Currenta
Advyce
Generationenstiftung
Gasline
Steinel
Drehmoment
SWB
AIKA
whatzdogs
Zentrum für digitale Innovationen Niedersachsen
Famo
BMÖ
Berky
Hüffermann
ifvoe
enormedia
ivh
Kreatives Unternehmertum
itea

While you are sealing the top deal, NEUTRUM has already found your next best clients.

Lead Research & Qualification is a chore? NEUTRUM automatically finds the most attractive B2B clients, suppliers, sales partners and M&A targets — and pre-qualifies them by criteria tailored to your needs. “The world’s best solution for Lead Generation” (International Business Awards 2025). Automate your research & analysis to increase your sales success by 280%.

Trustworthy live-research & analysis of the best companies for your business. Based on your criteria and your proven success drivers, taking into account an unparalleled diversity of 3rd party sources. Don’t buy old generic data – build your own lists, train your own models. With Explainable AI that does not hallucinate.

What does Lead Generation do for me?

  • NEUTRUM automatically delivers qualified lead lists tailored to your specific criteria
  • Not just company addresses, but informatino on website content, advertising & hiring behavior, earnings, ratings & more
  • Connect your client data to let our Explainable AI find out your real client value drivers and score each future lead by expected value
Sign up for free trial

How you find your ideal business customers and partners in less than a week, starting at 825 NEUTRUM Credits (max. 750 Euro)

What happens on day 1:

  • You familiarize yourself with the system (our onboarding team is happy to help).
  • With just a few clicks, you define the industries and regions in which you want to find customers
  • You specify which information NEUTRUM should collect and analyze about potential customer companies so you can assess the quality of each lead
  • Alternatively, our AI can suggest the optimal ideal customer profile and automatically evaluate all leads if you connect your existing customer data to NEUTRUM and select this option.
  • You determine the categories according to which NEUTRUM should generate analyses and recommendations (e.g., by channel/by campaign; by product group/by product).
  • You set the algorithms in motion.

What happens on day 2-4:

  • Depending on how many companies, regions, and parameters you analyzed, all results are now available and ready for you in NEUTRUM – interactive, clearly structured, and available for download.
  • You receive an email as well as an overview dashboard within NEUTRUM featuring automatically generated key insights and recommendations based on this data.

What happens on day 4 at the latest:

  • You’re ready to get started — you know exactly:
    1.) Which companies you should approach as customers and partners — and in what priority order
    2.) Which information about these companies helps you make those decisions

What are the next steps with NEUTRUM:

  • Discover the best channels, timing, and influencers to effectively reach your target audiences through marketing.
  • Automatically and continuously track the ROI of your marketing and sales as you enter the new market.
  • Receive automated recommendations on how to allocate your resources for maximum return.

NEUTRUM puts you in control.

tage demo icon

14-day free trial

Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses

montl kuendigung icon

Maximum Freedom

No mandatory subscription – maximum flexibility for your business

flexible credits icon

Easy Credit System

Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts

transparenz icon

Control & Transparency

All your data & results belong to you and can be downloaded anytime. We never share them with anyone.

explainable icon

100% Explainability

Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is. 

Try it for free – with real data!

Success Stories

Leads für den Spezialisten

Leads for the Specialist

From high-rise buildings to tunnels - nowadays no complex construction project is carried out without special software that performs the necessary calculations, e.g. for the required wall thickness or efficient drainage. Our customer has been a leading player in the market for years. They are well known in the industry.
Read this Story
camera

A Perfect Opportunity for Sales

With Neutrum, the key drivers behind great clients are analyzed and digital twins are created, which serve as the basis for identifying potential new clients – a perfect tool for sales.
Read this Story
SUCCESS STORY

Market Development with AI

This company uses Neutrum to identify and develop new markets for its product offerings. Within twelve months, the company has found the right countries, industries and use cases. It has come to understand the needs and look for the right target customers. The company has succeeded in growing profitably despite a decline in its core segments.
Read this Story
Electrifying Development

Electrifying Development

This manufacturer is one of the biggest Chinese vendors in the booming electric car market. Now the company is planning to enter Western markets – with a focus on corporate fleets. The company wants to understand the trends on the customer side: for instance, what are the decisive motives for fleet managers to opt for electric cars? Which topics, channels and search terms are becoming more relevant in this context?
Read this Story

Lead Generation

à la NEUTRUM – that's how we do it …

  • NEUTRUM does not sell address lists or databases like everyone else, but collects live data across the web on all relevant companies according to your own success criteria
  • Our agents swarm out to harvest data on relevant companies from sources as diverse as company registries, search engines, earnings databases, ratings & reviews, advertising behavior, job offers, websites and location data.
  • If you connect your CRM, our Explainable AI enriches your own client data with market data on those companies and empirically determines your customer value drivers to predict the value of any future lead.
  • We can be very specific about your needs – as our AI also specializes in analyzing qualitative data, this can include criteria such as “companies should have something to contribute on the topic of ESG” or “optimal clients should comply with industry norm XYZ”.
Book an intro call

Testimonials

Here’s what people say about us.

Great support from the experts at Hase & Igel. Top-notch both personally and professionally! In a very pleasant interaction, we received fascinating input from which we were able to derive appropriate measures. Highly recommended!

Amon Thein, Managing Director, Schwarzseher GmbH

The TOPIC NAVIGATOR helped us enormously to map and prioritize the relevant use cases and industries as well as typical target customers and partners. This allowed us to develop our business model and sales in a targeted way.

Felix Knoll, Managing Director Berky

Artificial intelligence can handle a large portion of typical desktop research and data analysis tasks faster and more efficiently than humans. This not only gives us access to a broader data pool, but also allows us to focus human expertise even more on those tasks where the expertise, intuition, and creativity of experts can add the greatest value.

Marc Boscheinen, Head of Corporate Finance and Partner, ADVYCE

Revolutionizes the market for data-driven solutions and opens up new trend research possibilities for all industries.

Jury Verdict, German Stevie Awards 2023

Frequently
Asked
Questions

  • What if I don’t have my own data yet?

    One thing is clear: If you already have customers, we can find the right leads much more precisely based on your experience. But if you’re completely new to the market, there are still options. On the one hand, you can specify criteria yourself that our algorithms can use to search. On the other hand, we can find out who is a customer of other players in the market and what makes these companies different. Either way, you are guaranteed to get something better than the usual address lists of companies that are somehow in the right industry. Just contact us and we will show you the possibilities!

  • Companies don’t voluntarily give away their data – how are you going to get hold of it?

    Oh yes, they do – usually without even realizing it. Companies that move in the market leave data behind like footprints with every step they take. Customers have heard about them and Google them. Customers, employees, journalists write about them in media, to which prospective customers in turn respond. Advertising and job ads they place are public anyway and budgets are calculable. Offers in e-commerce are public and where there are sales ranks, inventories or similar, sales are also at least roughly traceable. And of course, companies have to submit balance sheets. And so on and so forth. The data is always there – it’s just a matter of finding all these different tracks and bringing them together to see the patterns in them and to see the forest instead of just the trees.

  • Does lead scouting work with your solutions in all markets?

    In principle, yes. There are countries where less data on companies is available – for example, because companies don’t have to publish reports. But with what is available, we can work practically everywhere.

  • Is Lead Scouting a consulting project for you or can I do it myself with your tools?

    You can definitely do it yourself with our tools – that’s what they are for 🙂
    The right tool selection, the right combination and the optimal setup depend on what you want to find out and in what depth and breadth. We will work it out together in a free initial consultation.
    Then you can decide for yourself whether we only provide you with the tools and you start the analyses yourself (Software as a Service), or whether we collect the data for you with the tools and hand them over to you with the results (Data as a Service).
    Of course you can also get inspired by the case studies on this page and directly order the tools you are most interested in – we don’t impose our consulting on you 🙂
    However, one thing we do together initially is the development of a digital twin from your CRM data. If you want to take this – very useful – step, it is always an upstream data/consulting project.

  • What does Lead Scouting cost?

    Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. Basically, it can be anything from a low four-digit to a medium five-digit number. The drivers for costs are:

    • How far do you want to differentiate analysis and scouting by different products and target groups? 

    • How many countries or regions should be analyzed separately?

    • How deep do you want to zoom in? Do you only need the numbers, data, facts – or do you also want to analyze in more detail what e.g. customers criticize most about the companies found?

    • Do you operate the tools yourself, or should we do it for you and upload the results directly?

    These are the questions we will clarify with you in a free initial consultation. Arrange it now!

  • Can I also do this for private customers?

    Quite clearly: no. Corresponding profiling and data collection is taboo for private individuals as a result of the GDPR. And that’s a good thing. We don’t want to live in a surveillance state. Companies, on the other hand, have no personal rights, so they can be screened much more precisely. If you want to target private individuals, take a look at our solutions for AI-supported targeting!

NEUTRUM

Get Neutrum

About Neutrum

Lead Generation
de_DEGerman
de_DEGerman
Request a demo