NEUTRUM
Developed by
Hase und Igel
Hase und Igel

Competitive Analysis

Win the Game

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Trusted by over 200 clients in 9 countries, among them
vodafone
Schaeffler
Haspa
Galenica
stihl
Avnet
Isotec
media plan
marcapo
Stadtsparkasse Düsseldorf
bright data partner
Currenta
Advyce
Generationenstiftung
Gasline
Steinel
Drehmoment
SWB
AIKA
whatzdogs
Zentrum für digitale Innovationen Niedersachsen
Famo
BMÖ
Berky
Hüffermann
ifvoe
enormedia
ivh
Kreatives Unternehmertum
itea

Winners Take Time to Understand the Competition

Know the strengths and weaknesses of your opponent and you will be in a much stronger position. What holds true in sports and strategy, also applies to competitive market analysis. Study your competitors’ strategy, learn from their mistakes and successes. Avoid hopeless battles and discover gaps in their offering. Big Data and AI make competitive analysis easier than ever. 99% faster than conventional methods.

NEUTRUM competitive analysis offers both quantitative (numbers, data, facts) and qualitative (perception, position, arguments) analysis. The quantitative aspects include your competitors’ business figures, advertising budgets, job offers and market demand. The qualitative aspects include how competitors are rated by customers, how they are discussed across the Web and news on their products or investments. Oh, and if you are not sure you know all your competitors, NEUTRUM helps you find them!

What does Competitive Analysis do for me?

  • Identify your most important competitors and their strength in the market: demand, jobs, business numbers
  • Assess precisely how they are perceived on key issues – also in comparison to your company
  • Identify with which bugdets, from which countries and through which channels they attract interest
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How you gain deep insights into your competitors in less than a week, starting at 2.000 NEUTRUM Credits (max. 1.500 Euro)

What happens on day 1:

  • You familiarize yourself with the system (our onboarding team is happy to help).
  • You define the competitors you want to analyze.
  • Alternatively, you let our algorithms do the work by specifying criteria (e.g. offering certain products, hiring specific experts) for the system to identify relevant competitors.
  • Through our guided process, you set up your desired analyses in just a few clicks (which competitor attributes NEUTRUM should evaluate) and put the algorithms to work.

What happens on day 2:

  • For the competitors you’ve defined, you already receive initial results – at the very least, insights into demand for their brand and products.
  • If NEUTRUM identifies additional competitors for you, you now have a list of relevant companies to consider.
  • NEUTRUM continues to collect the desired data on your competitors – for example, where they appear in the media, where they advertise, how they are reviewed, or which roles they are hiring for.

What happens on day 3-4:

  • All results are now available and ready for you in NEUTRUM – interactive, clearly structured, and of course also available for download.
  • You receive an email as well as an overview page within NEUTRUM featuring automatically generated key insights and recommendations based on the data.

What are the next steps with NEUTRUM:

  • Develop strategies with NEUTRUM for your content marketing and targeting to compete more effectively.
  • Continuously monitor the effectiveness and efficiency of your marketing and sales with NEUTRUM – including optimization recommendations.

NEUTRUM puts you in control.

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14-day free trial

Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses

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Maximum Freedom

No mandatory subscription – maximum flexibility for your business

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Easy Credit System

Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts

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Control & Transparency

All your data & results belong to you and can be downloaded anytime. We never share them with anyone.

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100% Explainability

Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is. 

Try it for free – with real data!

Success Stories

Listening to the Youth

Attack the Competition with Precision

A manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment–what strategies they pursue, which channels they use, and what budgets they operate with. Neutrum helps the manufacturer achieve rapid success with the right tools.
Read this Story
Data-Driven Comeback

Data-Driven Comeback

A TV furniture manufacturer was dealing with many challenges. The restructuring consultants used Neutrum to identify promising new market niches based on the latest market data. With a radically new focus on high-potential products and a partial reorientation of customer target groups, the company's future has been secured.
Read this Story
SUCCESS STORY

Market Development with AI

This company uses Neutrum to identify and develop new markets for its product offerings. Within twelve months, the company has found the right countries, industries and use cases. It has come to understand the needs and look for the right target customers. The company has succeeded in growing profitably despite a decline in its core segments.
Read this Story
Electrifying Development

Electrifying Development

This manufacturer is one of the biggest Chinese vendors in the booming electric car market. Now the company is planning to enter Western markets – with a focus on corporate fleets. The company wants to understand the trends on the customer side: for instance, what are the decisive motives for fleet managers to opt for electric cars? Which topics, channels and search terms are becoming more relevant in this context?
Read this Story

Competitive Analysis

à la NEUTRUM – that's how we do it …

  • Digitization has turned our world into a 24/7 data factory. Our algorithms use this to harvest the behavioral data and digital footprint of people and companies in the market to analyze what they want, why, and how to best address them.
  • The “data pots” we tap into include, for example, searches, media articles (incl. social), websites, advertisements, job offers, company databases, user flows on the web – but also structural data, e.g. on population, economy and infrastructure.
  • Because our Language Model can also analyze qualitative aspects, we can automatically investigate aspects of content – for example, what arguments a competitor is relying on in its communications, or whether there is information about where they will invest next.
  • As we map almost all actions in many digital channels, we can draw from a very broad database. So even analyses for niche products or regional markets are no problem.
  • Because we use behavioral data that has already been accumulated, our solutions produce results in the very short term – and we can also look far into the past.
  • Our AI is not all pre-trained on some generic datasets (like Wikipedia) but gathers data for your specific questions and your specific products & markets in real-time, learning from it to deliver you concrete, hallucination-free answers to your business questions. Therefore, it may take some seconds, minutes or even days to reply – but it gives you explainable facts, predictions & recommendations you can truly rely on.
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Testimonials

Here’s what people say about us.

With Hase & Igel applications, successful market entry is not left to chance. With Big Data based contextual targeting, we can ensure that the appropriate users are optimally activated in all channels, even without cookies – relevance and timing and good, targeted advice are the key.

Hansjörg Zimmermann, Managing Director WhatzPets

Revolutionizes the market for data-driven solutions and opens up new trend research possibilities for all industries.

Jury Verdict, German Stevie Awards 2023

The very best Germany has to offer when it comes to Big Data Analytics!

Prof. Dr. Stephan Buchhester, CEO, Institute for Behavioral Economics

NEUTRUM’s AI can automate research & data analysis delivering results faster and more efficiently than humans. This gives us a better basis for decisions and helps us focus human work on highest value creation.

Marc Boscheinen, Head of Corporate Finance, Advyce

Frequently
Asked
Questions

  • My competitors won’t give away their data voluntarily – how will you get hold of it?

    Oh yes, they do – usually without even realizing it. Companies that move in the market leave data behind like footprints with every step they take. Customers have heard about them and Google them. Customers, employees, journalists write about them in media, to which prospective customers in turn respond. Advertising and job ads they place are public anyway and budgets are calculable. Offers in e-commerce are public and where there are sales ranks, inventories or similar , sales are also at least roughly traceable. And of course, companies have to submit balance sheets. And so on and so forth. The data is always there – it’s just a matter of finding all these different tracks and bringing them together to see the patterns in them and to see the forest instead of just the trees.

  • What if I don’t know who my competitors are?

    Don’t worry, our solutions will find that out for you if you want. There are several ways to do this: which companies are found on Google for the same product/service areas? Which ones are mentioned in (trade) media or by customers (e.g. in reviews)? Who is placing ads on the same sites for the same audience? Etc. – Just contact us and we will show you the possibilities!

  • Is the competitive analysis with you a consulting project or can I do it myself with your tools?

    You can definitely do it yourself with our tools – that’s what they are for 🙂
    The right tool selection, the right combination and the optimal setup depend on what you want to find out and in what depth and breadth. We will work it out together in a free initial consultation.
    Then you can decide for yourself whether we only provide you with the tools and you start the analyses yourself (Software as a Service), or whether we collect the data for you with the tools and hand them over to you with the results (Data as a Service).
    Of course you can also get inspired by the case studies on this page and directly order the tools you are most interested in – we don’t impose our consulting on you 🙂

  • How much does a competitive analysis cost?

    Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. Basically, it can be anything from a low four-digit to a medium  five-digit number. The drivers for costs are:

    • How many competitors do you want to investigate? And how differentiated (e.g. by product category, etc.)?

    • How many countries or regions should be analyzed separately?

    • How deep do you want to zoom in? Do you only need the numbers, data, facts – or do you also want to analyze in more detail what, for example, the 51 most successful advertising arguments of the competitors are or what their customers criticize most about them?

    • Do you operate the tools yourself, or should we do it for you and upload the results directly?

    These are the questions we will clarify with you in a free initial consultation. Arrange it now!

NEUTRUM

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About Neutrum

Competitive Analysis
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