Media Mix Modeling across All Media Types & Channels – with Explainable AI

What makes our solution the “Best Business Technology Solution in Marketing and Communication” (German Stevie Awards 2022)? First and foremost, there are three aspects:
1.) We connect the data from all your systems and channels along the entire funnel – and confidently include even those that are considered “hard to measure”. This means: from the potential contact to the realized customer value, from the advertising booking system to the CRM, from Google Ads to large-scale billboards, you get a real 360-degree view as a basis for the calculations.
2) We not only look at your own data, but also include data on demand, competition and the environment (e.g. population structure, weather, etc.). This way your goals and budgets are automatically adjusted to the market and are therefore extremely realistic. For example, 10% more sales is only cool as long as you don’t know that demand has increased by 25%….
3) There are many dashboards. We don’t just show you data in nice graphs – our AI runs the whole gamut of multivariate statistics and modeling to prove correlations instead of just asserting them, and to determine the best models to predict your performance. This gives you real leverage instead of just nice visualizations.
Are you already doing everything? Maybe you are already well ahead of the curve. Then congratulations! But maybe you can learn a trick or two from our AI. Find out during a non-binding initial consultation.

Our solutions work entirely in the cloud. You don’t have to install anything or make any IT introductions. You don’t have to change anything in your existing systems either: Our tool only requires automatic exports from – or read access to – your existing systems.

No, that is not possible. You always have transparency over and access to all your data and the models used, but we don’t give away our algorithms. After all, this is our lifeline and we are way ahead of the market. You wouldn’t trust your patents and secret recipes to anyone else, no matter how great the sympathy.
However, you can integrate our solutions into your own – e.g. by sending requests for calculations from your own tools via API into our system and we send you the results back. Then you keep all assets with you.

Damn good point. Of course, we’ll be happy to sign a confidentiality agreement with a penalty clause (and we can also prove that we have a high level of insurance protection against possible financial losses). Likewise, we are ready to sign a commissioned data processing contract, although this is usually not necessary for our solutions (almost never is the processing of personal data necessary). Security and absolute protection of data and results against unauthorized access are vital for us – accordingly, we take this seriously.
On the subject of data sovereignty, however, the case is quite simple: it always lies with you. All data in our system can be exported in a format of your choice at any time with just one mouse click. Also the data of the used models. You will never be bound to us to not lose any data – we want to keep you as a customer because you are convinced.