Marketing for FMCG companies is particularly challenging as the lion’s share of your products are sold by retailers – so you do not interact with the consumer directly and you do not own the POS. So how will you anticipate what consumers want next, how to best package it and which of your marketing activities actually generated revenue?
Yes, you can do surveys and experiments (and you do). But NEUTRUM lifts you to a brand new level: By bringing together all the digital behavioral signals of consumers (and competitors) it reveals in real-time – and not just based on tiny samples – what will be hot tomorrow. And by blending your own data with data from the market (demand, competition, economy, population), our Explainable AI can tell you exactly how much more sales you generated with that TV campaign.
Trusted by many FMCG clients and their agencies, this platform truly delivers, having won 24 international awards for innovation & product excellence.
Than conventional methods
Having the right product in the market is crucial for success. Producing it in the right numbers and allocating it optimally across regions is crucial for efficiency.
NEUTRUM uses the digital behavior of consumers (e.g. Google searches, consumer reviews, Social Media) to predict what they want, when, where and how much of it. If you connect your own data, it will also forecast your sales.
Many companies sell bread. Or sunscreen. The best way to outdo your competition is to understand why & how the product becomes relevant for consumers.
NEUTRUM constantly scans all online content and transforms it into an interactive map that reveals how & in which context people really get excited about this product. It even gives you the best route for relevant positioning. A must-have for your strategy, content marketing and packaging.
How much additional sales does your marketing generate? And which channels & campaigns bring in the cash? This is impossible to measure directly as you do not control the POS and many of the channels cannot be tracked.
NEUTRUM solves this with Explainable AI: The “best solution in the world for marketing” (International Business Awards 2025) brings together all your own data, reports from your retailers and market data in real-time to reveal where your revenue most likely came from – with unmatched precision!
With Hase & Igel applications, successful market entry is not left to chance. With Big Data based contextual targeting, we can ensure that the appropriate users are optimally activated in all channels, even without cookies – relevance and timing and good, targeted advice are the key.
With NEUTRUM, we’re taking local branding to a new level, letting every local retailer benefit from AI and data capabilities that were previously only available to the biggest players in the advertising market.
Revolutionizes the market for data-driven solutions and opens up new trend research possibilities for all industries.
Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses
No mandatory subscription – maximum flexibility for your business
Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts
All your data & results belong to you and can be downloaded anytime. We never share them with anyone.
Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is.
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