NEUTRUM
Developed by
Hase und Igel
Hase und Igel

GTM Strategy

Enter a World of Opportunities

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Trusted by over 200 clients in 9 countries, among them
vodafone
Schaeffler
Haspa
Galenica
stihl
Avnet
Isotec
media plan
marcapo
Stadtsparkasse Düsseldorf
bright data partner
Currenta
Advyce
Generationenstiftung
Gasline
Steinel
Drehmoment
SWB
AIKA
whatzdogs
Zentrum für digitale Innovationen Niedersachsen
Famo
BMÖ
Berky
Hüffermann
ifvoe
enormedia
ivh
Kreatives Unternehmertum
itea

Find and Prioritize New Markets, Clients & Channels

Looking for new markets and don’t know where to start? NEUTRUM navigates you to your GTM-strategy within just a few days and without hassle. Big Data & Explainable AI make it possible, revealing the most attractive markets for your products, the optimal companies you should win as clients, suppliers or retail partners and the right channels, gatekeepers and timing to reach them. Focused. Fast. Efficient.

NEUTRUM is the only true 360-degree source for real-time market intelligence: Demand – Competition – Target Clients – Population – Economy – Infrastructure – Environment. Collected & analyzed specifically for your business. Are you still buying off-the-shelf reports when you could get tailor-made AI-recommendations that actively guide you to a successful market entry?

What does GTM Strategy do for me?

  • Measure & predict demand in any market worldwide, from country-level down to the individual village.
  • Find the right marketing & communication channels to reach your audience there, including optimal gatekeepers and timing.
  • Find & score companies that perfectly fit your business models: Your ideal clients, suppliers and retail partners.
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How you get the data and recommendations for a great GTM strategy in less than a week, starting at 3.500 NEUTRUM Credits (max. 2.250 Euro)

What happens on day 1:

  • You familiarize yourself with the system (our onboarding team is happy to help)
  • You define and save your products, topics, and areas — with the friendly support of our AI
  • With just a few clicks, NEUTRUM determines the demand for you in all relevant countries/regions/locations — including trends and forecasts.
  • This allows you to identify the markets with the greatest potential and prioritize accordingly.

What happens on day 2:

  • For the exciting markets, define what kind of companies you want to find as customers, partners, and suppliers – and what characteristics make a good customer. Then you set the algorithms in motion.
  • Alternatively, our AI can also suggest the optimal target customer profile if you connect data about your existing customers to NEUTRUM and select this option.

What happens on day 3:

  • While the NEUTRUM algorithms are finding and evaluating perfect customers for you, set up the media analyses and let NEUTRUM determine which media, channels, and multipliers in the target market are ideal for you to reach your target groups.

What happens on day 4-6:

  • Depending on how many topics, areas, and companies you have researched, all results are now available and ready for you in NEUTRUM – interactive, clearly arranged, and of course available for download.
  • You will receive an email and an overview page within NEUTRUM with automatically generated key findings and recommendations from this data.

What happens on day 7 at the latest:

  • You can start your successful GTM — you know exactly:
    1.) How much you can achieve in which market for which of your products
    2.) Which companies you should approach there for sales
    3.) Which marketing channels and opinion leaders are best for reaching your target group

What are the next steps with NEUTRUM:

  • Automatically determine the ROI of your marketing and sales efforts in developing the new market on an ongoing basis.
  • Receive automatic recommendations on how to optimally deploy your resources there for maximum return.

NEUTRUM puts you in control.

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14-day free trial

Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses

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Maximum Freedom

No mandatory subscription – maximum flexibility for your business

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Easy Credit System

Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts

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Control & Transparency

All your data & results belong to you and can be downloaded anytime. We never share them with anyone.

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100% Explainability

Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is. 

Try it for free – with real data!

Success Stories

SUCCESS STORY

Market Development with AI

This company uses Neutrum to identify and develop new markets for its product offerings. Within twelve months, the company has found the right countries, industries and use cases. It has come to understand the needs and look for the right target customers. The company has succeeded in growing profitably despite a decline in its core segments.
Read this Story
Electrifying Development

Electrifying Development

This manufacturer is one of the biggest Chinese vendors in the booming electric car market. Now the company is planning to enter Western markets – with a focus on corporate fleets. The company wants to understand the trends on the customer side: for instance, what are the decisive motives for fleet managers to opt for electric cars? Which topics, channels and search terms are becoming more relevant in this context?
Read this Story
boot

The Treasure Map to the Market

Berky is a leading supplier of specialty boats used to maintain dikes. Berky has seen new business opportunities in removing plastic waste from the waterways. But how do you go about entering this new market? Using Neutrum, Berky has discovered the relevant use cases and industries. It has identified typical target customers and suitable partners.
Read this Story
fortnite

The Game Mastered

This well-known company is a leading provider of office and executive chairs. However, the greatest market growth – with attractive profit margins – has turned out to be in the gaming chair submarket. Once the available options were discovered, it was not hard to develop a good offer for gamers.
Read this Story

GTM Strategy

à la NEUTRUM – that's how we do it …

  • Digitization has turned our world into a 24/7 data factory. Our algorithms use this to harvest the behavioral data and digital footprint of people and companies in the market to analyze what they want, why, and how to best address them.
  • Of course, you can also ask the “experts” or buy reports. But the former can only offer their subjective perspective and the latter are usually too broad. Our look at actual behavior is bias-free, well-founded and tailored to your business.
  • The “data pots” we tap into include, for example, searches, media articles (incl. social), websites, advertisements, job offers, company databases, user flows on the web – but also structural data, e.g. on population, economy and infrastructure.
  • Our AI is not all pre-trained on some generic datasets (like Wikipedia) but gathers data for your specific questions and your specific products & markets in real-time, learning from it to deliver you concrete, hallucination-free answers to your business questions. Therefore, it may take some seconds, minutes or even days to reply – but it gives you explainable facts, predictions & recommendations you can truly rely on.
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Testimonials

Here’s what people say about us.

The TOPIC NAVIGATOR helped us enormously to map and prioritize the relevant use cases and industries as well as typical target customers and partners. This allowed us to develop our business model and sales in a targeted way.

Felix Knoll, Managing Director Berky

If you want to rely on real market intelligence, Hase & Igel is the right place for you.

Christian Wewezow, Managing Director of Clockwise Consulting, Chairman of the Board of Trustees, Grand Prize for Small and Medium-Sized Businesses

Revolutionizes the market for data-driven solutions and opens up new trend research possibilities for all industries.

Jury Verdict, German Stevie Awards 2023

With the NEUTRUM applications, successful market cultivation is not left to chance anymore.

Prof. Hansjörg Zimmermann, CEO, WhatzLife

Frequently
Asked
Questions

  • How can you measure demand and predict sales? Isn’t that just a numbers game?

    Not at all! Because we don’t just collect any numbers. Our tools are designed to draw on and evaluate precisely the data that are meaningful in a sales context – in other words, that indicate that someone really wants to buy something.
    To take a simple example: If someone searches “Coca-Cola,” there could be a thousand reasons. If someone searches “Coca Cola price comparison”, I know that they probably want to buy some.
    We regularly check how well the sources that are connected by default to our solutions predict actual sales – ensuring that our forecasting models are scientifically validated.
    But if you want to be absolutely sure, we also feed the tools with sales data from you and your competitors and let our model finder engine determine which data and sources are best for predicting exactly those sales. Let’s talk about it!

  • Is the market analysis with you a consulting project or can I do it myself with your tools?

    You can definitely do it yourself with our tools – that’s what they are for 🙂
    The right tool selection, the right combination and the optimal setup depend on what you want to find out and in what depth and breadth. We will find out together in a free initial consultation.
    Then you can decide for yourself whether we only provide you with the tools and you start the analyses yourself (Software as a Service), or whether we collect the data for you with the tools and hand them over to you with the results (Data as a Service).
    Of course you can also get inspired by the case studies on this page and directly order the tools you are most interested in – we don’t impose our consulting on you 🙂

  • How big does my market have to be to be able to carry out a market analysis in a meaningful way – and does it also work for B2B?

    B2B is not a problem at all. On the contrary: more than half of our customers in the field of market analysis are industrial companies with corporate business! This may well be in pointed niches – even so pointed that they could no longer be worked with conventional market research methods.
    However, the market must have a certain size. Spatially, we can zoom in to villages, and in terms of content, we can zoom in to the most obscure products – but if not even 50 people a month in the relevant market are interested in the products, it becomes difficult to identify patterns and trends. And if hardly anyone is talking about a topic or product, and even competitors are staying out of advertising and PR, it’s hard to identify camps and use cases.
    If you fear that your market is too pointed or too narrow, just contact us and we’ll check before a possible assignment!

  • What does a market analysis cost?

    Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. Basically, it can be anything from a low three-digit to a medium five-digit number. The drivers for costs are:

    • How many products in how many categories do you want/need to look at?

    • How many countries or regions should be analyzed separately?

    • How many countries or regions should be analyzed separately?

    • How deep do you want to zoom in? Is a number and forecast of demand enough for you, or do you also want to understand what is important to customers? How closely do you want to scrutinize competitors – or find out more about target customer businesses?

    • Do you operate the tools yourself, or should we do it for you and upload the results directly?

    As you configurate your NEUTRUM, it shows you exactely how many credits your project will require. And, of course, these are questions we will clarify with you in a free initial consultation. Arrange it now!

  • Companies don’t voluntarily give away their data – how are you going to get hold of it?

    Oh yes, they do – usually without even realizing it. Companies that move in the market leave data behind like footprints with every step they take. Customers have heard about them and Google them. Customers, employees, journalists write about them in media, to which prospective customers in turn respond. Advertising and job ads they place are public anyway and budgets are calculable. Offers in e-commerce are public and where there are sales ranks, inventories or similar, sales are also at least roughly traceable. And of course, companies have to submit balance sheets. And so on and so forth. The data is always there – it’s just a matter of finding all these different tracks and bringing them together to see the patterns in them and to see the forest instead of just the trees.

  • Does lead scouting work with your solutions in all markets?

    In principle, yes. There are countries where less data on companies is available – for example, because companies don’t have to publish reports. But with what is available, we can work practically everywhere.

  • Why shouldn’t I just take a classic approach? Interviews, persona workshops, etc.?

    Hey – we have nothing at all against interviews and persona workshops. They absolutely have their strengths. But they also have considerable weaknesses: When you interview people, you already ask them the questions and possibly even put words in their mouths. You’re already giving them your view of things. And you don’t necessarily get honest answers. The same goes for persona workshops or customer focus groups – these are rather artificial situations that are strongly influenced by how you ask the questions and define the problems. Our solutions, on the other hand, don’t ask questions and hypothesize to anyone at all – they observe how your target groups naturally behave and express themselves in their own words, and from that they show what moves them and in what context. With our solutions you get a real outside view, undistorted and 100% authentic. Which, by the way, is a great starting point for developing personas based on the results of the identified 70 themes and contexts, or for conducting in-depth interviews to find out why a certain camp in the market sees things the way they do.

NEUTRUM

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GTM Strategy
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