Galenicare, part of a large Swiss healthcare company, has a mission: taking the marketing content they use to support pharmacies across the country to the next level – forward-looking, relevant and with optimal timing. From thousands of possible health topics, the content team wants to select those that are truly relevant to the target groups at the time of publication as far in advance as possible and prepare them in such a way that they will be perceived as relevant and highly engaging – data-driven and with measurable impact. In short: precisely the topics that will engage the target groups – at the perfect time.
To master this challenge, Galenicare uses NEUTRUM.AI – with the NEUTRUM Topic Navigator and the NEUTRUM Market Check. These services provide not just data, but real insights. The NEUTRUM Topic Navigator is like a GPS for content strategy: It identifies relevant topics and shows which aspects are particularly important for target groups. The NEUTRUM Market Check continually shows the development of demand for topics and aspects, identifies trends and seasonal fluctuations, and forecasts future developments. This way, Galenicare knows exactly which topics will gain traction and when.
Thanks to the combination of both NEUTRUM services, Galenicare has taken editorial planning to a new level. They not only identify engaging topics in advance, they also predict when they have the greatest potential. This allows them to produce targeted, attention-grabbing, and resonant content for pharmacies and deliver it at the right time and in the right place. And the best part? With this smarter planning, Galenicare can not only use its resources more efficiently but also save a lot of time thanks to an intelligently automated planning process. Less effort, more impact – that’s how communication works in the 21st century.
German 
