Developed by
Hase und Igel
Hase und Igel

BUILDING PRODUCTS

Build Marketing Success

Discover Market Potential and Find Perfect Partners

Your products make homes great. But someone else builds these homes. Hence, you always need partners to get to your customers. Craftspeople. Wholesalers. Retailers. And your success greatly depends on the properties of a region – how many people actually build or remodel homes and offices?

With deep experience in the industry, NEUTRUM leads you to the best regions, gives you realistic sales expectations and finds the perfect partners to sell and install your products. The “best solution worldwide for marketing” (International Business Awards 2025) automatically brings together the most current data from digital consumer & company behavior, company databases, infrastructure, population and the economy and uses our Explainable AI to reveal the trends and success factors and to give you precise recommendations.

95% Faster, >60% More Sales Efficiency

Than conventional methods

Indispensable NEUTRUM services for Building Products Companies

Determine Potential

How strong is demand for your products? Which are the most attractive regions?
NEUTRUM finds it out for you – by automatically bringing together the digital signals of consumers and companies (e.g. Google Searches, Social Media, Website Content, News), structural, population and economic data (e.g. applications for building permits, number of single-family homes, purchasing power etc.). Connect your own data and you will also see how much you should be able to sell there, overall and by partner.

Find & Rate Partners

Construction firms. Craftspeople. Retailers. It’s them who build the bridge for your products into people’s homes and offices. How do you find out what makes a great partner – and recruit more of them?
NEUTRUM brings together data from company registries, websites, ratings, job platforms, advertising and more to find great partners for you. If you connect existing client data, it reveals success factors and predicts which leads will become A clients.

Attribute & Increase ROI

How much additional sales does your marketing generate? And which channels & campaigns bring in the cash? This is impossible to measure directly as you do not control the POS and many of the channels cannot be tracked.
NEUTRUM solves this with Explainable AI: The “best solution in the world for marketing” (International Business Awards 2025) brings together all your own data, reports from your partners and market data in real-time to reveal where your revenue most likely came from – with unmatched precision!

Success Stories

Rapid growth makes it hard to keep track of which franchisees are conducting their marketing campaigns through which channels, and with what success. With Neutrum, headquarters, partners and agencies maintain an overview and identify potential opportunities in real time. The result: Millions in additional sales revenue in the first year alone.

Testimonials

Here’s what people say about us.

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14-day free trial

Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses

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Maximum Freedom

No mandatory subscription – maximum flexibility for your business

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Easy Credit System

Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts

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Control & Transparency

All your data & results belong to you and can be downloaded anytime. We never share them with anyone.

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100% Explainability

Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is. 

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