NEUTRUM
Developed by
Hase und Igel
Hase und Igel

HOW NEUTRUM WORKS

Smart. Explainable. Flexible.

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What is NEUTRUM?

For Non-Geeks: NEUTRUM is a technology platform that brings together the data from all the different sources in your company and your market to reveal the big picture and give well-funded, explainable assessments, forecasts and proactive recommendations, powered by our Explainable AI. You do not need to be a geek to operate and understand NEUTRUM, because NEUTRUM’s intuitive user interface requires no coding or prompting.

For Geeks: NEUTRUM is a Python-based, hyper-flexible ELT-monster with ample qualitative & quantitative modeling power, powering modular microservices for high-explainability statistic, ML & LM analytics, forecasting, benchmarking and scenario modeling with intuitive, easily customizable frontend components. NEUTRUM is based on proprietary technology, 100% European and can be accessed via frontend or API.

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  • Benchmarks
  • Forecasts
  • Recommendations

Benchmarks

Forecasts

Recommendations

What makes NEUTRUM special?

NEUTRUM
BI Systems (e.g. PowerBI)
Enterprise AI (e.g. IBM Watson)
Market Analytics (e.g. SEMrush)
Which Data is taken into account?
Own company data & market data
Only own company data
Own company data & market data
Only market data
Do I get actionable recommendations?
Yes
No
Yes
No
Are the results repeatable & explainable?
Yes
Yes
No, not with LLM-based AI functions like all those chatbots and agents.
partly, transparency about the foundation of the data and model quality is frequently low.
How easy is it to set up and use?
Setup within minutes. Intuitive use with presets and connectors. All outside data connected already. Absolutely no data science needed.
Setup usually requires no coding but definitely data science. You need to bring your own data & connections. No one guides you towards the best setup fo your use case.
Setup requires data science, prompting skills and sometimes coding as well. You need to bring & connect most of the data. Very difficult to learn and use do to myriad possible configurations.
Setup normally within minutes. No data science required. Outside data connected already.
Can I do this without IT and consultants?
Yes. Everything can be done in the user interface and does not require professional assistance.
In theory yes, but in practice at least IT or the data department is needed to onboard the data.
No, IT and the vendor's consultants will usually be needed for setup, training, changes.
Yes. Everything can be done in the user interface and does not require professional assistance.
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How do I use NEUTRUM?

1.
Purchase credits.

NEUTRUM runs on usage credits you can acquire either in pay-as-you-go mode (valid 3 months) or through a subscription (a set amount of credit every month) at a discount

2.
Define your market.

NEUTRUM needs to learn how you tick. With just a few clicks, you connect your own channels and tell NEUTRUM which products, regions etc. you would like to look at in the market.

3.
Select use cases.

Which decisions do you want to make? Where should NEUTRUM give you advice? Select from our proven list of use cases or define your own case (no coding required). You determine which market data you want in the process.

4.
Win smarter.

NEUTRUM now knows what it needs to do, brings together all the data, detects your opportunities, risks and success levers, provides you with clarity and gives you clear, proactive recommendations for more ROI.

Which services are available in NEUTRUM?

NEUTRUM lets you connect all your data sources across silos and along the whole funnel with just a few clicks. And it comes fully loaded with a world-leading variety of external data from the market that helps you detect trends, understand demand, make better forecasts and realistically assess your own impact.

NEUTRUM brings together

  • YOUR OWN DATA SOUCES
  • Advertising Systems (e.g. Google Ads)
  • Channel Analytics (e.g. GA4, Meta)
  • Webshop Data (e.g. Shopify)
  • CRM Data (e.g. Salesforce, Adobe)
  • ERP Data (e.g. SAP, Core Banking)
  • Engagement Tool Data (e.g. Hubspot)
  • Marketing Portal Data (e.g. marcapo)
  • Mailing Data (e.g. Mailchimp)
  • Data Lakes (e.g. Sharepoint/Azure)
  • External Reports (e.g. Brand Surveys, Reports from Media Agencies)
  • EXTERNAL DATA SOURCES
  • Search Data (Google, Bing etc.)
  • Media Monitoring (Journalism, Social)
  • Web Crawler Data (Websites, Portals)
  • Ratings & Reviews Data
  • Competitors' Advertising Data
  • Job Market Data (Job Offers, Searches)
  • Company Data (Industry, Earnings)
  • Economic Data (e.g. Purchasing Power, BIP, stock market,...)
  • Population Data (e.g. age, gender education, income, jobs,...)
  • Infrastructure Data (e.g. buildings, construction, traffic, ...)
  • Weather & Climate Data

To turn data into concrete forecasts, statements and recommendations NEUTRUM offers you a leading variety of statistics, Machine Learning and AI services – fully automated! 

When you connect/select your data and define your use case (pre-sets help you make this without any data science or IT background) the models & services that make sense will be automatically suggested. 

Below is an overview of what NEUTRUM has in store for you:

Time Series
Distribution
Text & Context
Geo Data
Analysis of trends & seasonality (e.g. for consumer demand)
Classification models to determine e.g. customer value, churn risk, fraud indicators (various ML & AI methods competing for the best result)
Topic & entity recognition (e.g. products, competitors, ...)
Geo-Coding & Geo-Mapping (where exactely is this data point?)
Forecasting of future developments (e.g. sales figures; various ML & AI methods competing for the best result)
Simulated allocation, e.g. for media mix scenarios or optimal shoppin carts (how should I spend my budget?)
Own Language Model (S/M) for context modeling to identify customer expectations & relevance drivers
Dynamic proximities & driving time zones (e.g. how far away can I run an ad and still get visitors to my store)
Multivariate modeling: determining influencing factors and their direction (e.g. what is driving my CTR?)
Content-Channel-Recommendations (e.g. which influencer & channel offers the biggest utility for this topic?)
Sentiment modeling, taking into account context (did my campaign improve brand perception?)
Stochastic (AI/ML) attribution of success & Media Mix Modeling (e.g. did my TV ads lead to increased revenue?)
Timing simulation & recommendation (e.g. When to post? When to run which ad?)
Fuzzy matching & labeling (e.g. for which product is this campaign?)
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What does NEUTRUM cost?

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14-day free trial

Test NEUTRUM for free with real-world demo data and 250 Credits for your own analyses

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Maximum Freedom

No mandatory subscription – maximum flexibility for your business

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Easy Credit System

Purchase and use credits for all NEUTRUM functionalities – no hidden cost, no complex contracts

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Control & Transparency

All your data & results belong to you and can be downloaded anytime. We never share them with anyone.

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100% Explainability

Our AI does not hallucinate and will always show you why it comes to a conclusion and how certain it is. 

XS

500 Credits
for € 500

S

1000 Credits
for € 750

M

1500 Credits
for € 1000

L

2500 Credits
for € 1.500

Credits can be purchased for flexible pay-as-you-go use (valid 3 months) or through a 12-months subscription (the chosen sum of credits is auto-renewed every month). Subscriptions get a 25% discount. Differnt packages can be combined, e.g. 4.000 Credits = 1 x M + 1 x L.

How many Credits will I need? Credits are charged by the following criteria:

  • How many data sources are you using? (internal & external)
  • How many "calls" do you make? (1 call = 1 update of 1 data scource, or external data for 1 product in 1 region)
  • Which AI functionalities are you using? (how deep should the modeling go)
  • How many users, teams & apps do you need? (1 app = 1 defined setup)

Sounds complex? No worries – it’s very transparent and easy: in NEUTRUM you just specify what you need and you always see directly how many credits it will cost you and why. Also, our use cases on this page all give you information on how many credits you should plan for them!

Try it for free – with real data!
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About Neutrum

How NEUTRUM works
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