{"id":6326,"date":"2026-03-28T19:49:23","date_gmt":"2026-03-28T18:49:23","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=use-case&#038;p=6326"},"modified":"2026-04-08T18:07:02","modified_gmt":"2026-04-08T16:07:02","slug":"roas-attribution","status":"publish","type":"use-case","link":"https:\/\/www.neutrum.ai\/en\/usecase\/roas-attribution\/","title":{"rendered":"RoAS Attribution"},"content":{"rendered":"\n<p>Steering to more success instead of just measuring:<br><br>The enemy of successful marketing and sales management is the silo.<br>Our solution<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>measures results for all channels along the entire funnel<\/li>\n\n\n\n<li>evaluates performance with realistic real-time benchmarks including demand and competition<\/li>\n\n\n\n<li>shows value contributions of the measures and interactions between brand and sales<\/li>\n\n\n\n<li>actively recommends optimizations<a href=\"https:\/\/haseundigel.com\/en\/usecase\/marketingcontrolling-vertriebssteuerung\" target=\"_blank\" rel=\"noopener\"><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Steering to more success instead of just measuring: The enemy of successful marketing and sales management is the silo.Our solution<\/p>\n","protected":false},"author":4,"featured_media":6423,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[30],"tax-use-case":[51],"use-case-category":[88],"class_list":["post-6326","use-case","type-use-case","status-publish","has-post-thumbnail","hentry","app-evo-optimizer","tax-use-case-marketing-controlling-sales-controlling","use-case-category-sales-customers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case\/6326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case"}],"about":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/types\/use-case"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":10,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case\/6326\/revisions"}],"predecessor-version":[{"id":6830,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case\/6326\/revisions\/6830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/media\/6423"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/media?parent=6326"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/app?post=6326"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/tax-use-case?post=6326"},{"taxonomy":"use-case-category","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case-category?post=6326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}