{"id":6323,"date":"2026-03-28T20:09:34","date_gmt":"2026-03-28T19:09:34","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=use-case&#038;p=6323"},"modified":"2026-04-02T16:28:09","modified_gmt":"2026-04-02T14:28:09","slug":"targeting","status":"publish","type":"use-case","link":"https:\/\/www.neutrum.ai\/en\/usecase\/targeting\/","title":{"rendered":"Targeting"},"content":{"rendered":"\n<p>Hit the bull&#8217;s eye without cookies:<\/p>\n\n\n\n<p>Personas and socio-demographics are of little use for effective targeting. Our contextual, semantic targeting<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uses anonymous behavioral data of many people to determine via AI where and when you will encounter the highest interest<\/li>\n\n\n\n<li>reduces wastage through channel time optimization<\/li>\n\n\n\n<li>gets along without cookies<\/li>\n\n\n\n<li>does not collect sensitive data<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hit the bull&#8217;s eye without cookies: Personas and socio-demographics are of little use for effective targeting. Our contextual, semantic targeting<\/p>\n","protected":false},"author":4,"featured_media":6352,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[27,28],"tax-use-case":[52],"use-case-category":[89],"class_list":["post-6323","use-case","type-use-case","status-publish","has-post-thumbnail","hentry","app-ai-targeter","app-topic-navigator","tax-use-case-targeting","use-case-category-marketing-performance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case"}],"about":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/types\/use-case"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":9,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case\/6323\/revisions"}],"predecessor-version":[{"id":6782,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case\/6323\/revisions\/6782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/media\/6352"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/media?parent=6323"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/app?post=6323"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/tax-use-case?post=6323"},{"taxonomy":"use-case-category","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/use-case-category?post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}