{"id":2630,"date":"2025-03-26T11:22:30","date_gmt":"2025-03-26T10:22:30","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=success-story&#038;p=2630"},"modified":"2026-03-30T16:15:25","modified_gmt":"2026-03-30T14:15:25","slug":"added-value-for-members","status":"publish","type":"success-story","link":"https:\/\/www.neutrum.ai\/en\/success-story\/added-value-for-members\/","title":{"rendered":"Added Value for Members"},"content":{"rendered":"\n<p>Organizing events is an important part of member acquisition for associations \u2013 and a great source of revenue. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BM\u00d6). They use NEUTRUM to find out interest in different topics and the optimal marketing mix for their events.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizing events is an important part of member acquisition for associations \u2013 and a great source of revenue. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BM\u00d6). They use Neutrum to find out interest in different topics and the optimal marketing mix for their events.<\/p>\n","protected":false},"author":3,"featured_media":4373,"menu_order":-11,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[27,25,28],"goal":[65,75,63,74,71,62,68,69,67,64],"tax-use-case":[55,47,56],"class_list":["post-2630","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","app-ai-targeter","app-market-check","app-topic-navigator","goal-addressing-target-groups-precisely-contextual-targeting","goal-determine-market-potential-and-forecast-sales","goal-discover-trends-and-keywords","goal-examine-competitors","goal-identify-the-best-channels-and-times","goal-identify-trends-innovations","goal-lead-supplier-ma-scouting","goal-measure-evaluate-and-optimize-success-across-channels","goal-monitor-reputation-opportunities-and-risks","goal-uncover-positioning-opportunities-and-winning-topics","tax-use-case-competitive-analysis","tax-use-case-market-analysis","tax-use-case-trend-analysis"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/success-story\/2630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":5,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/success-story\/2630\/revisions"}],"predecessor-version":[{"id":6510,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/success-story\/2630\/revisions\/6510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/media\/4373"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/media?parent=2630"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/app?post=2630"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/goal?post=2630"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/tax-use-case?post=2630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}