{"id":1176,"date":"2025-01-28T12:26:55","date_gmt":"2025-01-28T11:26:55","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=success-story&#038;p=1176"},"modified":"2026-03-30T16:59:47","modified_gmt":"2026-03-30T14:59:47","slug":"data-instead-of-gut-feeling","status":"publish","type":"success-story","link":"https:\/\/www.neutrum.ai\/en\/success-story\/data-instead-of-gut-feeling\/","title":{"rendered":"From Gut-Feeling to Data-Driven"},"content":{"rendered":"\n<p>An association often aims to be a strong public voice for its membership. AIKA uses the smart data-driven NEUTRUM platform in order to better identify topics of great interest to its membership and to increase the effectiveness of its campaigns.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent NEUTRUM applications.<\/p>\n","protected":false},"author":3,"featured_media":4084,"menu_order":6,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[27],"goal":[65,75,63,74,71,62,68,69,67,64],"tax-use-case":[58,53],"class_list":["post-1176","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","app-ai-targeter","goal-addressing-target-groups-precisely-contextual-targeting","goal-determine-market-potential-and-forecast-sales","goal-discover-trends-and-keywords","goal-examine-competitors","goal-identify-the-best-channels-and-times","goal-identify-trends-innovations","goal-lead-supplier-ma-scouting","goal-measure-evaluate-and-optimize-success-across-channels","goal-monitor-reputation-opportunities-and-risks","goal-uncover-positioning-opportunities-and-winning-topics","tax-use-case-crisis-monitoring-agenda-surfing","tax-use-case-positioning-content-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/success-story\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":4,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/success-story\/1176\/revisions"}],"predecessor-version":[{"id":6533,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/success-story\/1176\/revisions\/6533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/media\/4084"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/app?post=1176"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/goal?post=1176"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/en\/wp-json\/wp\/v2\/tax-use-case?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}