Organizing events is an important part of member acquisition for associations \u2013 and a great source of revenue. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BM\u00d6). They use NEUTRUM to find out interest in different topics and the optimal marketing mix for their events.<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
Das Veranstaltungsgesch\u00e4ft ist f\u00fcr Verb\u00e4nde eine wichtige S\u00e4ule der Mitgliedergewinnung - und eine gute Einnahmequelle. So auch f\u00fcr den Bundesverband f\u00fcr Materialwirtschaft, Einkauf und Logistik in \u00d6sterreich (BM\u00d6). Mit Hase & Igel ermittelt er vorausschauend die Themeninteressen und den optimalen Marketing-Mix f\u00fcr seine Events.<\/p>","protected":false},"author":3,"featured_media":4373,"menu_order":-11,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[27,25,28],"goal":[65,75,63,74,71,62,68,69,67,64],"tax-use-case":[55,47,56],"class_list":["post-2630","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","app-ai-targeter","app-market-check","app-topic-navigator","goal-addressing-target-groups-precisely-contextual-targeting","goal-determine-market-potential-and-forecast-sales","goal-discover-trends-and-keywords","goal-examine-competitors","goal-identify-the-best-channels-and-times","goal-identify-trends-innovations","goal-lead-supplier-ma-scouting","goal-measure-evaluate-and-optimize-success-across-channels","goal-monitor-reputation-opportunities-and-risks","goal-uncover-positioning-opportunities-and-winning-topics","tax-use-case-competitive-analysis","tax-use-case-market-analysis","tax-use-case-trend-analysis"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":5,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2630\/revisions"}],"predecessor-version":[{"id":6510,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2630\/revisions\/6510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media\/4373"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media?parent=2630"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/app?post=2630"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/goal?post=2630"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/tax-use-case?post=2630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}