{"id":2574,"date":"2025-03-25T15:47:42","date_gmt":"2025-03-25T14:47:42","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=success-story&#038;p=2574"},"modified":"2026-03-30T17:39:20","modified_gmt":"2026-03-30T15:39:20","slug":"die-schatzkarte-zum-markt","status":"publish","type":"success-story","link":"https:\/\/www.neutrum.ai\/de\/success-story\/the-treasure-map-to-the-market\/","title":{"rendered":"Die Schatzkarte zum Markt"},"content":{"rendered":"<p>Berky is a leading supplier of specialty boats used to maintain dikes. Berky has seen new business opportunities in removing plastic waste from the waterways. But how do you go about entering this new market? Using NEUTRUM, Berky has discovered the relevant use cases and industries. It has identified typical target customers and suitable partners.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Berky, ein f\u00fchrender Anbieter f\u00fcr Spezialboote, mit denen Deiche instandgehalten werden, sieht neue Gesch\u00e4ftschancen in der Entfernung von Plastikm\u00fcll aus Gew\u00e4ssern. Doch wie soll der neue Markt erobert werden? Mit Hase &amp; Igel L\u00f6sungen entdeckt Berky die relevanten Use Cases und Branchen und identifiziert typische Zielkunden und passende Partner.<\/p>","protected":false},"author":3,"featured_media":2577,"menu_order":-8,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[28],"goal":[65,69,67,64],"tax-use-case":[90,53,56],"class_list":["post-2574","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","app-topic-navigator","goal-addressing-target-groups-precisely-contextual-targeting","goal-measure-evaluate-and-optimize-success-across-channels","goal-monitor-reputation-opportunities-and-risks","goal-uncover-positioning-opportunities-and-winning-topics","tax-use-case-gtm","tax-use-case-positioning-content-strategy","tax-use-case-trend-analysis"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":5,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2574\/revisions"}],"predecessor-version":[{"id":6515,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2574\/revisions\/6515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media\/2577"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media?parent=2574"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/app?post=2574"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/goal?post=2574"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/tax-use-case?post=2574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}