{"id":2529,"date":"2025-03-25T14:33:25","date_gmt":"2025-03-25T13:33:25","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=success-story&#038;p=2529"},"modified":"2026-03-30T16:25:58","modified_gmt":"2026-03-30T14:25:58","slug":"endlich-der-360-blick","status":"publish","type":"success-story","link":"https:\/\/www.neutrum.ai\/de\/success-story\/finally-the-360-view\/","title":{"rendered":"Endlich der 360\u00b0-Blick"},"content":{"rendered":"<p>Stadtsparkasse D\u00fcsseldorf wants to determine the value contribution of its marketing measures. With NEUTRUM, data from all channels and CRM are combined and analyzed along the entire funnel. They are evaluated with realistic benchmarks: bridging the gap between marketing and sales for optimal control.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Stadtsparkasse D\u00fcsseldorf m\u00f6chte den Wertbeitrag ihrer Marketingma\u00dfnahmen ermitteln. Mit der KI-L\u00f6sung von Hase &amp; Igel werden Daten aus allen Kan\u00e4len und dem CRM entlang des gesamten Funnels zusammengef\u00fchrt und analysiert \u2013 ausgewertet mit realistischen Benchmarks: So wird die L\u00fccke zwischen Marketing und Vertrieb geschlossen und optimal gesteuert.<\/p>","protected":false},"author":3,"featured_media":4129,"menu_order":-5,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[30],"goal":[73,71,70],"tax-use-case":[51],"class_list":["post-2529","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","app-evo-optimizer","goal-benchmark-and-optimize-marketing-and-sales-success","goal-identify-the-best-channels-and-times","goal-set-realistic-goals-and-allocate-budgets-optimally","tax-use-case-marketing-controlling-sales-controlling"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":3,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2529\/revisions"}],"predecessor-version":[{"id":6517,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/2529\/revisions\/6517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media\/4129"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media?parent=2529"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/app?post=2529"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/goal?post=2529"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/tax-use-case?post=2529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}