{"id":1590,"date":"2025-02-05T15:51:09","date_gmt":"2025-02-05T14:51:09","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=success-story&#038;p=1590"},"modified":"2026-03-30T16:58:16","modified_gmt":"2026-03-30T14:58:16","slug":"die-beste-schnapsidee","status":"publish","type":"success-story","link":"https:\/\/www.neutrum.ai\/de\/success-story\/the-best-booze-idea\/","title":{"rendered":"Die beste Schnapsidee"},"content":{"rendered":"<p>Many liquors are consumed in bars, clubs and festivals. The Corona lockdown threatened the sales and by extension, the product brands. So what do you do? Lead agency Drehmoment relies on NEUTRUM and finds the best venues where the drinks are consumed, and the best media to keep the brand on the minds of the consumers.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Viele Spirituosen werden in erster Linie bei Parties, Festivals, in Clubs und Kneipen konsumiert. Die Corona-Lockdowns haben diese \u201cLebensader\u201d abrupt gekappt \u2013 mit entsprechendem Umsatzr\u00fcckgang f\u00fcr die Hersteller. Wie kann man unter solchen Umst\u00e4nden als Marke im Bewusstsein bleiben und nach wie vor im Glas landen? Mit dieser Fragestellung hat der Hersteller seine Agentur Drehmoment beauftragt, den deutschen Markt zu analysieren.<\/p>","protected":false},"author":3,"featured_media":2596,"menu_order":5,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[28],"goal":[65,69,67,64],"tax-use-case":[53,56],"class_list":["post-1590","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","app-topic-navigator","goal-addressing-target-groups-precisely-contextual-targeting","goal-measure-evaluate-and-optimize-success-across-channels","goal-monitor-reputation-opportunities-and-risks","goal-uncover-positioning-opportunities-and-winning-topics","tax-use-case-positioning-content-strategy","tax-use-case-trend-analysis"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":4,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1590\/revisions"}],"predecessor-version":[{"id":6532,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1590\/revisions\/6532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media\/2596"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media?parent=1590"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/app?post=1590"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/goal?post=1590"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/tax-use-case?post=1590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}