{"id":1176,"date":"2025-01-28T12:26:55","date_gmt":"2025-01-28T11:26:55","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=success-story&#038;p=1176"},"modified":"2026-03-30T16:59:47","modified_gmt":"2026-03-30T14:59:47","slug":"daten-statt-bauchgefuehl","status":"publish","type":"success-story","link":"https:\/\/www.neutrum.ai\/de\/success-story\/data-instead-of-gut-feeling\/","title":{"rendered":"Daten statt Bauchgef\u00fchl"},"content":{"rendered":"<p>An association often aims to be a strong public voice for its membership. AIKA uses the smart data-driven NEUTRUM platform in order to better identify topics of great interest to its membership and to increase the effectiveness of its campaigns.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Eine der Kernaufgaben eines Verbandes ist es, in der \u00d6ffentlichkeit eine pr\u00e4gnante Stimme seiner Mitglieder zu sein. Um die wirklich relevanten Themen schneller und pr\u00e4ziser zu identifizieren, Positionierungschancen fr\u00fcher zu erkennen und die Kampagnenf\u00e4higkeit zu erh\u00f6hen, nutzt AIKA datengest\u00fctzte, intelligente Anwendungen von Hase &amp; Igel.<\/p>","protected":false},"author":3,"featured_media":4084,"menu_order":6,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[27],"goal":[65,75,63,74,71,62,68,69,67,64],"tax-use-case":[58,53],"class_list":["post-1176","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","app-ai-targeter","goal-addressing-target-groups-precisely-contextual-targeting","goal-determine-market-potential-and-forecast-sales","goal-discover-trends-and-keywords","goal-examine-competitors","goal-identify-the-best-channels-and-times","goal-identify-trends-innovations","goal-lead-supplier-ma-scouting","goal-measure-evaluate-and-optimize-success-across-channels","goal-monitor-reputation-opportunities-and-risks","goal-uncover-positioning-opportunities-and-winning-topics","tax-use-case-crisis-monitoring-agenda-surfing","tax-use-case-positioning-content-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":4,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1176\/revisions"}],"predecessor-version":[{"id":6533,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1176\/revisions\/6533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media\/4084"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/app?post=1176"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/goal?post=1176"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/tax-use-case?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}