{"id":1098,"date":"2025-01-27T16:12:56","date_gmt":"2025-01-27T15:12:56","guid":{"rendered":"https:\/\/www.neutrum.ai\/?post_type=success-story&#038;p=1098"},"modified":"2026-03-30T16:52:26","modified_gmt":"2026-03-30T14:52:26","slug":"sofas-fuer-morgen","status":"publish","type":"success-story","link":"https:\/\/www.neutrum.ai\/de\/success-story\/sofas-for-tomorrow\/","title":{"rendered":"Sofas f\u00fcr morgen"},"content":{"rendered":"<p>DOMO is an upholstered furniture manufacturer with its own production in Europe. It is important for DOMO to know what its customers will buy as far in advance as possible. DOMO uses NEUTRUM to find out which trends are relevant and how customer demand varies based on design, colors, equipment and point of sale location.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Als Polsterm\u00f6belhersteller mit eigener Produktion in Europa ist es f\u00fcr DOMO besonders wichtig, m\u00f6glichst weit im Voraus zu wissen, was die Kunden kaufen werden. Mit den Anwendungen von Hase &amp; Igel erkennt das Unternehmen, welche Trends relevant sind und wie sich die Nachfrage je Bauform, Farben und Ausstattung per Verkaufsstandort entwickelt.<\/p>","protected":false},"author":3,"featured_media":4387,"menu_order":1,"template":"","meta":{"_acf_changed":false,"footnotes":""},"app":[30,25,28],"goal":[65,73,75,63,71,62,68,69,67,70,64],"tax-use-case":[47,51,56],"class_list":["post-1098","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","app-evo-optimizer","app-market-check","app-topic-navigator","goal-addressing-target-groups-precisely-contextual-targeting","goal-benchmark-and-optimize-marketing-and-sales-success","goal-determine-market-potential-and-forecast-sales","goal-discover-trends-and-keywords","goal-identify-the-best-channels-and-times","goal-identify-trends-innovations","goal-lead-supplier-ma-scouting","goal-measure-evaluate-and-optimize-success-across-channels","goal-monitor-reputation-opportunities-and-risks","goal-set-realistic-goals-and-allocate-budgets-optimally","goal-uncover-positioning-opportunities-and-winning-topics","tax-use-case-market-analysis","tax-use-case-marketing-controlling-sales-controlling","tax-use-case-trend-analysis"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":5,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1098\/revisions"}],"predecessor-version":[{"id":6526,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/success-story\/1098\/revisions\/6526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media\/4387"}],"wp:attachment":[{"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"app","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/app?post=1098"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/goal?post=1098"},{"taxonomy":"tax-use-case","embeddable":true,"href":"https:\/\/www.neutrum.ai\/de\/wp-json\/wp\/v2\/tax-use-case?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}